Types of Businesses That Must Have a Social Media Presence

As we continue to move through the digital era, the world constantly brings us new and long-lasting technological advancements. It is crucial for many businesses to take advantage of what these new technologies have to offer. However, establishing a grounded social media strategy in 2020 and for the years to come may be challenging if you do not know where, how, or when to start. If you are a business struggling to find your presence in social media and networking online, it may be time to contact a social media management agency, like Bright Age, to help you navigate your way through the digital era. We have the knowledge, tools, and team you need to help expand your reach. Many types of businesses must have a social media presence, which is why we have highlighted some ideas of why a social media presence is important to better your understanding of how you may start to incorporate one into your brand.

Entertainment

The entertainment industry is incredibly intricate. As consumers, we consistently rely on the industry’s social media presence to update us on the news revolving around the world of celebrities, award-winning movies, the latest dramatic scene in our favorite show, and much more. Not only do we as consumers rely on the entertainment industry to update us, but social media is the easiest and most reliable way to get this information. Social media marketing makes it possible for your brand to be reached globally. For instance, 90% of Facebook’s daily active users come from outside of the U.S. This alone is a vital piece of information on why the entertainment industry should have a social media presence. Social media gives you the opportunity to expand your reach, incorporating many cultures into your brand. One client of Bright Age, Galaxy Theatres, has definitely seen the impact social media has on the entertainment industry. Bright Age manages all of their social media networks, continuously releasing fresh and exciting content for the fans to engage with.

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Food

In one way or another, we have all posted a picture-perfect photo of our food on social media. Although those photos are always fun to share with friends and family, many food businesses must have a social media presence in order for their company to thrive. The food industry does a lot of marketing throughout the world on social media. A great tip to increase engagement and promote your brand is posting fan photos. Tell your customers to use your hashtag so they can be featured on your Instagram. This boosts community management in a fun, simple way. Another tip is using social media to promote deals or rewards programs that are going on throughout the company. The food delivery service is very popular right now, so promoting take-out deals on social media is a great idea as well. As previously mentioned, consumers are constantly relying on social media as their main source for learning about topics of interest.

Retail

Retail stores vary from small clothing boutiques, to fine jewelry shops, to large department stores. It is one of the largest industries in the world. At times, it may be difficult to keep these businesses afloat, considering how competitive the industry is. That is why it is essential for these businesses to have a social media presence, which is where a social media management agency comes in to take care of all your social media needs. Much like food businesses, retail stores can post about promotions they have going on throughout the store. Who doesn’t like to see a BOGO deal going on at their favorite clothing store? Social media is a great tool for marketing any retail brand.

Healthcare

For healthcare companies, it may be difficult to promote your brand without using social media. With the technological advancements we have for networking, billboards, newspaper articles, and other traditional methods used for advertising, healthcare companies are consistently becoming more and more outdated, which is why social media management agencies assist in helping turn your brand into an online phenomenon. GoodRx, a client of Bright Age, is a healthcare company which has been thriving on social media with the help of our community management specialists. Whatever your message to the community may be, social media is a great way to get that message out there for the public to see.

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Business to Business

Whether you are a phone answering service, a manufacturer selling to a wholesaler, a wholesaler selling to a retailer, a graphic designer, or a CPA, it is important that every type of B2B company has a social media presence. The most important reason for this is simply that customers need support. Just as B2C companies do much of their customer service through social media, so do B2B companies. Twitter is a great way to reach out to your customers to make announcements, solve issues with clients, or even to promote your brand. Out of 115 marketing specialists in B2B roles, a survey found that 79% rated social media as the most effective marketing outlet. Social media management agencies take these facts and ideas and generate creative platforms that represent your B2B brand in a transformational way.

Social media is filled with endless opportunities. Good community management depends on how your brand is perceived online. If a consumer has never physically seen your store or doesn’t know much about your brand, they will rely on your social media platforms for insight on who you are and what your brand is about, which is why it is important to have a social media presence. Contact Bright Age today to transform your brand.