How Social Media Management Varies Based on Consumer Behavior
The abilities we have as consumers has truly started from the bottom and risen to the top, especially in the past decade, due to social media. This is all based on the realm of social media community management. Consumer behavior, which has also shifted immensely, is essentially the actions taken prior to purchasing a product or service, the time that is spent on decision making, and the actions taken after purchasing the product or service, both short term and long term.
Consumer behavior varies drastically depending on many things; most importantly, the time it takes to make a decision. While we work closely with a wide variety of clients, each one is unique when it comes to social media community management. For example, the consumer behavior of someone bidding on an item with Profiles in History is quite different than that of someone completing an architecture project with EZ Plans. With Profiles in History, the bidding happens fast, due to the nature of an action, meaning it is more of an impulsive purchase. Although these decisions still take time and thought, the decision making would not take as long as if you were to create an architecture project with EZ Plans. This custom home architecture service would not only take a lot longer, but the consumer behavior would change throughout the process. This would then shift from impulsive behavior to “time consuming” behavior.
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Engaging and communicating with consumer behavior is why social media community management is ever evolving. This is why working with a digital marketing agency is essential for your brand or company. Another important topic to consider when thinking about consumer behavior in the digital age, and selling products and services through social media platforms, is traffic. In April 2017, Instagram hit over 700 million monthly active users, adding approximately 100 million users each year since the end of 2013. Toward the end of 2018, Instagram hit a total of one billion monthly users, which currently stands as its monthly active user rate. Not to mention, over half of these users are on Instagram daily. The way we enhance our consumer satisfaction through Instagram at Bright Age is by constantly engaging with our fans and followers via live interaction, and always making sure their questions are answered in the comment section or through direct messaging. This is a great way to build on the importance of social media community management.
Throughout the past decade, we all know that social media has played a huge part in the lives of youth and young adults, but some of us may not know that this is the same for businesses. Almost 75% of businesses use Instagram, so it doesn’t come as a shock that 83% of the one billion monthly Instagram users say that they have discovered new products and services through Instagram. This is exactly why when brands are thinking about incorporating social media platforms for digital marketing, the important question to ask is: will this add value to my community? The capabilities we have as consumers allow us to explore and interact with people throughout the world using social media platforms. Let Bright Age, a digital marketing agency specializing in communication management help you add value and navigate the consumer era.
