How Social Media Can Increase Customer Conversion

If your company is trying to increase the number of customers that are interacting with your business along with increasing customer loyalty, you might want to look into expanding your brand in the social media network. Social media is now an essential tool for helping companies increase customer conversion and retention, as it allows the business to create a continuing relationship wherever the customer goes. To help guide your company through methods that will increase conversion and retention on social media, you can hire a company for social media marketing, like Bright Age Digital Creative Agency.

How to Increase Conversion

When thinking about how to increase your customer conversion with social media, you will want to focus on your social conversation strategy. Having a strategy in mind will help you dictate the rest of the design, including engaging captions. While thinking about your strategy, it is important that the page is user-friendly for mobile devices. Since a majority of people tend to be on their phones more often, than computers, businesses need to keep up with the constant changes of the consumers of today.

When thinking about increasing your conversions on social media, one helpful trick is having videos that catch the eyes of customers by showing off your product. EVA Air, for example, posts different types of videos on their Instagram page to intrigue their audience as they are scrolling through their feed. This video showcases how Eva Air is able to take a traveler to different major Asian cities from an airport connection in Taipei.

https://www.instagram.com/p/B211E4fHU7J/

How a Company for Social Media Marketing Can Help

It can be tricky to figure out what portrays your brand in a clean and nice way to the eye of consumers. This is when you can hire a company for social media marketing, like Bright Age, to create seamless captions that engage your customers, keep your branding consistent, and interact with your growing online community.

Galaxy Theatres’ Instagram pages are an example of using these tips in order to try to increase conversion rates. They post fan photos of the people who share their experience on social media for each location, which builds more of a relationship with their audience and shows that Galaxy cares about their experience.

https://www.instagram.com/p/B2mx7-zFbLm/

Galaxy also consistently focuses its posts on the movie experience, whether it’s movies that are coming soon to the theatres, contests they might be having, or advertisements on concessions they have to offer. By interacting and reaching out to mobile users, Galaxy is able to increase conversion rates.

How to Increase Retention

Some of the ways to increase customer retention are similar to increasing your conversion rates through social media. This is why it’s important to have a creative strategy in order to increase your customer retention. You need to make sure that all your social media advertising is kept consistent so your customers continue to come back. As stated above on the Galaxy Theatres Instagram page, there is a consistent strategy of showing the movie experience their customers receive.

Customer engagement is another similarity between conversion and retention. Engaging with customers it helps you gain more loyal customers because it shows them that you actually care about your company, but also what the customer’s feelings are with your company. By interacting with them on social media, your company is able to have a relationship with each of your customers and can show them the values of the company. Each Galaxy Theatres location not only reposts the customers’ images, but they engage with a heartfelt comment on some of their customers’ posts as well.

Going through the process of increasing your customer conversion and retention can be time-consuming if you are doing this all by yourself, but you can hire a company for social media marketing, like Bright Age. They can work with you to create a unique creative strategy, help maintain customer conversion and retention, and continue to increase those numbers.