Starting from Zero: Tips for Companies that are Just Starting to Utilize the Power of Digital Marketing
Digital marketing has grown rapidly over the past few years, and increasingly more companies are turning to the digital realm to attract business, often with the help of a digital marketing agency. Since more people are buying things online and using the Internet as a whole, it’s worthwhile to tap into digital marketing. Here are some tips on how to get started on your own by using digital media to your advantage.
Set Objectives
What do you plan to accomplish through digital marketing? Start with broader or more general goals. Perhaps you’re looking to increase your site traffic or boost your sales. Next, examine how you will reach your objectives, such as through social media marketing, or by modernizing your website. Plan for realistic milestones that are challenging to reach, but still attainable.
Understand Your Audience
Before you can jump into digital marketing, you have to know who you’re marketing to. A good way to identify your target audience is through creating a buyer persona. Through every step, ask yourself if the content you create will be useful to this imaginary buyer. You can also use your target audience to help narrow down which social channels would be more effective for posting your content.
Get Started!
An important but surprisingly overlooked tip is to make sure to include vital information such as addresses, phone numbers, hours of operation, etc. in a place your audience can easily and immediately find it.
Once you’ve made sure your basic information is available, start posting! Post regularly on the social channels you’ve decided are best for your marketing strategy. It helps to keep a content calendar or some other type of schedule to keep track of what you are posting and when you are posting it. Also, consider the best times to post. Morning and late afternoon are often ideal because people are waking up or leaving work, respectively.
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Think about starting a blog for your brand. A regularly updated blog with posts that feature SEO, or search engine optimized, keywords can help to get your name out there. Choosing the right keywords is also important to help you gain organic, or non-paid, traction.
Take advantage of the visual nature of today’s digital world and add appealing visual elements to your digital marketing strategy. However, make sure to be consistent, and take the time to develop these visuals in a cohesive way that represents your brand.
Harness the power of analytics. Keep track of the numbers to see how well you are doing, what’s working and what isn’t, what fields you may be able to improve in, and how far you are from reaching your pre-determined goals.
Engage with your audience. Interacting with people on social media instead of only focusing on advertisements is an easy way to create a positive image for your brand. People like being noticed, so “like” other people’s posts and comments. Responding can be an effective engagement tactic as well, even if it’s as simple as, “Thanks for the support!”
The frontier of digital marketing may seem vast and overwhelming. If all of these tips and new vocabulary are making your head spin, look into working with a digital marketing agency. Bright Age will help you plan and strategize your digital marketing campaign to reach your marketing goals.
