5 Tips to Reach Your Audience with the New Facebook Algorithm
Despite being originally formulated as a social network, Facebook has evolved into an influential platform for companies to reach large audiences. With 1.5 billion active users per day, the new Facebook algorithm makes it easy for your content to be drowned out. Let’s look at ways to improve your social performance and grow your community by learning about Facebook’s algorithm.
In January 2018, Facebook announced new changes that would prioritize content that sparked conversation and meaningful interactions between users.
“As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard – it should encourage meaningful interactions between people.” – Mark Zuckerberg, CEO
As this new update has been implemented, companies have faced many challenges when attempting to reach users. However, you can beat the algorithm with these 5 tips in order to reach a wider audience and effectively distribute your content.
Be a Conversation Starter
Facebook places value on posts that cause interaction. Tailor your content to start conversations between your followers and other users. You want people to stop, interact and share.
Focus on Your Audience
Your content should always be tailored to fit your specific audience. Your identity should be built on your brand, appealing to a specific audience you want to form a community around.
Use Visual Content
60% of marketers believe visual content is essential for their social media strategy. Having visually appealing content makes your post stand out in people’s already crowded News Feed. Facebook posts with images get 2.3 times more engagement compared to those without. Posts that get more engagement will be elevated in the user’s feed.
Use Newer Features
Although Facebook has yet to confirm it, many believe posts using newer formats are prioritized in the News Feed. Using live stream, 360 video or Facebook stories may give your post added awareness.
Track your Content Performance
Hiring a social media marketing company can help you understand the performance of your posts. They can help you understand how your different content pieces are performing compared to each other and how to increase your engagement.
Since Facebook’s algorithms might be overwhelming for you to learn, it’s in your best interest to work with a social media marketing company. Bright Age Digital Creative Agency has a strong background in Facebook marketing and content creation that will help your company rise above the algorithm. Our team can help you create content that engages users and ultimately fosters a community.
