How Recent Instagram Updates Will Affect Businesses
In order to stay relevant and keep its users interested, Instagram must constantly change its features and improve itself. With Instagram continuously evolving, it’s important to stay current on all of the updates in order to use them to benefit your business. With assistance from an Instagram marketing agency in Los Angeles, your content will revolutionize simultaneously with Instagram’s updates.
Instagram Hides Likes
Instagram users often depend on the amount of likes a picture has in order to dictate whether the product or service being promoted is credible or not. The higher the likes, the higher the popularity, the more esteemed a photo seems. Instagram has commenced a trial of hiding the number of likes on each picture and video. As of now, this test only reaches some countries across the world including Australia and Japan, along with a few others. While this trial has only been live for a couple of weeks, there are many mixed emotions about whether or not this change will improve the overall structure of Instagram and how it will affect businesses. However, you can still see the amount of likes on your own photos, which means you can still see how well your posts are performing. Although it may seem like this could have a negative effect on businesses, it may actually drive followers to engage more by commenting on posts rather than merely liking it andcontinuing scrolling. Moreover, you can still share your statistics with other clients and partners if you wish.
Landscape in IGTV
Instagram’s IGTV is now able to feature videos in landscape format rather than vertical. Viewers can turn their phones sideways so that the video takes up the entire screen. With this new addition to Instagram, businesses can show more detail in the screen space and are no longer restricted with what they post by the dimensions of vertical videos. IGTV is a great way to show demonstrative videos, DIY videos, and can help give viewers a closer look into a brand’s overall personality. Plus, with horizontal videos now, Instagram users can be more creative with what they desire to post on IGTV, which is another key reason to hire an Instagram marketing agency to help actualize your innovative ideas.
Donation Stickers
There are a multitude of reasons people log on to Instagram: to find inspiration, for a quick way to learn about what their friends are doing, to find food recipes, and much more. Rather than using Instagram for personal reasons, the app now includes a feature called “Donation Stickers” to help users positively impact others and think of a greater good. Users can add these stickers to their stories by choosing a legitimate nonprofit charity to help raise funds for. Those 
viewing the story simply click the sticker and are taken to a page that lets them donate whatever amount they wish. Businesses can use this feature to help raise awareness of a cause they are supporting, which benefits the business in return by showing a more genuine character to its followers.
Sit back, relax, and let an Instagram marketing agency like Bright Age work on discovering the most recent social media updates to enhance your media platforms. Utilizing these new features will increase the amount of engagements your posts receive, which will ultimately promote your brand!
