5 Easy Ways to Grow Your Brand Using Instagram Highlights

Since its release in December 2017, the Instagram Highlights feature has proven invaluable in cultivating a user’s first impression of an account. This feature allows users to permanently save their stories and display them in folder-like sections on their profile, which can each be named and have their own cover photos. Instagram Highlights can be thought of as virtual billboards – they should be eye-catching enough to capture a user’s attention, but they also must be informative and engaging enough to maintain it. Many companies use Instagram Highlights to their advantage by utilizing it to aid with branding, to boost consumer retention rates, and to keep users up to date on their new products and services. Working with an Instagram marketing agency is the best way to achieve these results and develop your brand on this platform. Here are five simple ways to grow your brand using Instagram Highlights.

 

Categorize Your Content

Through sorting and organizing your content into separate Highlight “folders” on your profile, users are able to quickly locate and access the information they want to see, rather than sift through all of your past posts to do so. Based on the products and services your company provides, it may be beneficial to create separate Highlights for each of them so users can see what your brand is all about in just a few clicks. Additionally, companies can employ the Instagram Shopping feature in these Highlights by tagging their items in the picture, which users can then click and purchase with ease.

Behind-the-Scenes

An important idea to think about in the realm of social media management is the fact that people are drawn to familiarity. New users are more likely to trust a brand if it feels familiar in some way, which is why it is imperative to build a sense of relatability around your brand on social media platforms. Creating a Highlight with behind-the-scenes footage of your workspace or a day in the life of one of your team members is a great way for users to view a raw, authentic, and ground-level perspective of your company and how it operates. This way, it becomes easier for users to humanize your company, which will subsequently breed familiarity and foster higher retention rates.

Frequently Asked Questions

Providing an accessible Highlight dedicated to FAQ’s is a quick and efficient way for users to obtain answers to common questions/concerns without having to do any separate research. An FAQ section that is front and center on your company’s profile can create a sense of transparency between your company and consumers, which will then increase consumers’ sense of trust. It will also keep your direct message inbox from overflowing with many of the same questions, which will save you time and effort as well.

 

Show Off Your Fans

Another way to grow your brand using Instagram Highlights is to create a Highlight that showcases customers’ posts that tag your brand or use your brand-wide hashtag, if you have one. This is an easy way to show your appreciation for loyal fans who interact with your company’s content and build relationships with them. Moreover, positive customer reviews will help build credibility for your brand, which will make it easier for newer users to trust you.

 

Sales, Contests, and Giveaways

A useful tactic to promote higher user retention rates is to give consumers a call to action. Many brands encourage this by posting stories about upcoming sales, contests, and giveaways that they will be hosting, and then subsequently saving them into a Highlight dedicated solely to that information. This allows quicker and easier access for people who want to participate in these functions than if the information were not as readily accessible.

It is crucial to utilize new advances in social media marketing, such as Instagram Highlights, in order for your brand to stay afloat in the digital world. Working with a creative team that specializes in social media management is the easiest way to boost your brand’s image and generate a loyal following for your accounts. With new updates constantly on the horizon, an Instagram marketing agency might be exactly what your company needs when looking to grow and expand in this manner.