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Why Running Online Contests and Giveaways Are Useful for a Businesses

Running online contests and giveaways are a fun and tactical way to recognize your audience while encouraging traffic to your business. A full-service digital agency will positively impact your business’ audience and provide them with recognition for their loyalty. Movie theatres for example, implement their contests and giveaways on all of their location’s social platforms. When running online contests and giveaways, there are three topics to focus on: contest set-up, timing, and meaningful prizes. Once all three of those topics are implemented, your business is ready to begin posting. 

When setting up the online contest and giveaway, your company should present a fresh and creative outlook. A full-service digital agency will be able to assist you in this creative process. By incorporating unique perspectives for running online contests and giveaways, your audience will become more intrigued with what your business has to offer. There are many ways that a contest and giveaway can be set-up. For a movie theatre, its common practice to use a hashtag, answering a question, tagging friends/family members or using an online contest/giveaway landing page to track entries. All four options are engaging and fun ways to connect with your audience and give them a prize to look forward to winning. Within the initial posting it is important to provide all necessary details regarding the giveaway to prevent confusion or miscommunication later on.

Another topic that will be necessary to provide a successful online contest or giveaway will be to appropriately time the initial posting. Using a full-service digital agency will benefit your business by accurately targeting the audience and demographics that your business is focused on. Similar to being consistent with posting on your social platforms, it will also be beneficial to research peak activity to monitor the performance of the initial post. Many individuals are more likely to be present on social media outside of typical office hours, therefore posting about a contest and giveaway will likely run better during the weekends. Posting should run monthly or once every two months to strategically engage your audience, keeping them excited for more giveaways and contests.

When running online contests and giveaways, it is important to not use random prizes for winners as this method will decrease your audience engagement and online presence. The prizes that are being given away will reflect your brand and your overall social media presence. For a movie theatre, giveaway themes are based upon current movies that are playing and posted between all the individual locations to welcome larger entries. In order to increase entries a full-service digital agency will be able to find neighboring cities to your business and be able to boost the promotion in order to increase impressions and engagements. By using themed prizes, your audience will be more likely to engage with the post, and the prizes will be beneficial and not lack value.

Running online contests and giveaways will be useful for your business to build a meaningful relationship with your audience. Giving your audience the chance to win a contest/giveaway is a valuable way to show your appreciation and grow your following. Choosing your contest or giveaway setup, timing your post accurately, along with having appropriate and meaningful prizes are three essential topics that should be properly thought out. With all three topics in place and the assistance of a full-service digital agency, your online contests and giveaways will be a useful tactic to grow your business.