How to use hashtags to grow your online presence

As social media continues to elevate its services, branding and maintaining an online presence becomes more difficult. This article will be able to assist your brand using hashtags to grow your online presence in this competitive day and age. There are three essential concepts that your brand should focus on. The first is creating a brand hashtag. Second, is being consistent with hashtags across all platforms and posts. The final concept is keeping up with current trends. Follow along with our Los Angeles social media agency to better understand how hashtags can grow your online presence.

Brand Specific Hashtags

Creating a brand is the first step in growing your online presence. Let us help you take your brand a step further. By creating a brand-specific hashtag, you increase the traffic flow on your social sites. When we say, “brand-specific hashtag,” your brand should have a hashtag that is closely related to either the brand name itself or using the novelty of the company. Let’s say that you are the owner of a luxury fashion boutique, here are some examples of brand-specific hashtags we recommend:

#boutique name # boutique location #boutique’s name + fashion #boutique name + location

Once your brand-specific hashtag is created, viewers will be able to associate the hashtag with your specific brand.

Consistency

Use consistent and engaging hashtags to grow your online presence. Using Instagram, Facebook and Twitter are the perfect platforms to use your hashtags. For Instagram and Facebook, there are options to create stories and posts that are not directly on your feed but are on your profile. Using the “Hashtag” feature on Instagram stories will increase traffic flow as well. Consistently using your hashtags draws in viewers to backtrack and re-discover your socials. Using a Los Angeles social media agency increases your chances of growing your online presence to its greatest potential. An agency is able to target an audiences, demographics, locations, and ideal followers that your brand is looking for.

Trends

A tactical way to boost your online presence in keeping up to date with trendy hashtags. For example, on February 24^th, 2019 the Oscar Awards premiered, having #oscar trending on Instagram and #2019OscarsIn5Words trending on Twitter. By using these hashtags on your platforms, you allow a wider audience to find your socials. Events such as the Oscars and national social media holidays, such as #NationalLoveYourPetDay increases a brand’s online traffic immensely. Keeping up with these trends can definitely be exhausting, so leave it up to our Los Angeles social media agency. We keep up with all the new and latest trends in the social media world.

As the years progress, the expansion of social media grows. Using hashtags to grow your online presence is essential to keep up with online traffic flow. The three concepts mentioned throughout the article play an important role in your brand’s online presence. Using the branded hashtag allows individuals to associate the hashtag with your brand specifically. Consistency shows viewers that you’re eager and ready a positive future. In conclusion, keep up with the social trends and events throughout the years. All three concepts positively increase your online presence by using hashtags throughout your social platforms.