Biggest Digital Marketing Trends of 2019
In this day and age, social media is constantly growing and changing. New trends are arising and we must constantly adapt to the additions that social media brings. Not only does the everyday user need to keep up to date with what is new and developing, but so do businesses. Social media now more than ever is necessary for a business to stay relevant when compared to their competition. Knowledge in digital marketing in Los Angeles, as well as all over the world, has really proved to be beneficial to all users.
2019 is no exception to these changes. With social media only seeming to get bigger and better, it is important to stay up to date with these enhancements. Many digital marketing agencies specialize in these platforms and focus on making sure they are always up to date and ahead of the curve. By having people who specialize in the digital marketing world on your side, it can put businesses at ease when it comes to their social media.
Social Listening
By the looks of it, social listening is on the track to become more and more popular in 2019. This is the process of having digital conversations monitored to really understand what customers are saying about an industry or a brand online. This process provides valuable insights and helps companies look for ways to put what was learned into action. Social listening has proven very beneficial for customer service and reputation management especially. This growing trend has also been a great tool for lead generation and social selling. Here, anyone is able to find the exact services people desire by looking on people’s posts on social media. Since the sharing of customers’ ideas, questions, recommendations, and concerns on social media will not cease, social listening will only continue to grow.
Real-time Communication
Social media never sleeps. People continue to talk about, use, and buy products and services even after the business may be closed for the day. With new technology such as scheduled posts and chatbots, social media gives companies the opportunity to never fall behind. Instant gratification is more common than ever. People want their Twitter complaints or questions answered in a matter of seconds. This is exactly why real-time communication is so vital in the customer service realm. Many digital marketing companies specialize in these services and take the burden off of companies that may not have the time to do so themselves. A simple reply in a timely manner can make the biggest difference.
Community Management
Community management is the act of cultivating a community and creating relationships within a brand’s owned social space to attract potential customers or influence them to make a purchasing decision. It is quite a large umbrella that covers acquisition and content validity, social customer care, crisis management, retention, and advocacy. The best practice in regards to this is to continuously take note of what has worked and what has not. By constantly personalizing and attending to the customers, people tend to trust the brand more and will likely buy the product or use the services.
It is always exciting to see the new trends that will take center stage each year. Though 2019 may prove to be challenging with marketers and businesses getting used to new tools and trying to adapt, once mastered, they will prove beneficial and will only expand the ways in which people connect and consume.
