7 Social Media Updates to Stay on Top of This Summer
Social media is constantly evolving to become more effective and increasingly interconnected. At the recent F8 conference, hosted by all of the social media power-houses, many social media updates and changes were announced to be on the horizon in the very near future. Rapid change can be difficult to adapt to; however, there is no need to stress over adaptations to your favorite platforms. Bright Age Digital Creative Agency is a social media marketing agency that is here to help. Read on to find out seven social media updates to stay on top of this summer.
IGTV
IGTV is a new feature on the app Instagram that allows users to post hour-long content. In a sense, it is almost a merger between Instagram and YouTube. However, this development should prove to be very interesting due to the fact that if you follow an individual, you are automatically subscribed to their IGTV channel. This feature looks extremely promising for influencers and brands alike, looking to share longer videos promoting their content. 
@ Mention Stories on Instagram
Also new to Instagram is the “@ mention sticker” for Instagram stories. This feature allows users to repost stories that they were tagged in on their own accounts. This feature has already proven to be a phenomenal resource for brands and businesses, which can now highlight their satisfied customers with ease. Individuals no longer need to take low-quality screenshots to highlight the communities’ involvement with their brand.
“Shoppable” Tags on Instagram
Additionally, Instagram recently introduced “shoppable” tags on Stories. These are tags that when clicked will take the viewer to the page of the product highlighted and allow them to shop. These tags have been seen before on Instagram posts; however, this is the first time they have been accessible from Stories. Instagram has been heavily promoting their story feature in recent updates of the app, so it is not surprising that the bag icon has made its way into the Story, as well.
Instagram Question Sticker
Again, Instagram is emphasizing its Story feature by introducing a new polling option. The question sticker allows community members to ask questions and receive replies, which can be showcased in a new Story post. This new feature was created to increase activity and accessibility to one another, on the app. It is predicted to be incredibly useful to brands and companies, because of its capability to provide genuine engagement.
AR Facebook Ads
Augmented reality is here, and the future of online shopping will never be the same. Facebook is looking to expand its virtual reality tool-set beyond messenger. Facebook is projecting its plans for implementing a new ad style, which includes virtual reality. This would allow users to view themselves wearing various products, makeup, etc. Facebook is currently testing the new ad style, so look out for AR ads in your Facebook feed this summer.
Snooze Keywords on Facebook
Facebook is now implementing a new feature called, “snooze keyword” which allows users to mute keywords for thirty days. This is being enabled to prevent spoiler’s regarding media or events. It is predicted to minimize bullying and trolling on the forum, although it is not particularly aimed to do so. After all, keywords can only be blocked for thirty days.
LinkedIn Translation Tools
While other social media platforms have had translation options for quite some time, LinkedIn has finally jumped on the bandwagon. The business networking forum has added a translation feature that can “decode” over sixty languages. This is a huge step for the app. allowing international businesses and individuals to connect with ease is a massive step in the direction of, seamless, international business connection.
Social Media has been experiencing many exciting, and progressive changes this summer. There are new tools coming out, seemingly, every day. These are merely a handful of updates to your favorite platforms; there are many more on the horizon. Although social media updates can be difficult to keep track of, they are designed to make your social media use more enjoyable, and efficient. A social media marketing agency can also assist in adapting to these updates.
