Importance of Reporting and Analytics for a Digital Marketing Agency

People often ask why brands or businesses spend a significant amount of time looking over the analytics and reportings they receive from their digital and social media marketing campaigns. Individuals assume they are there to show how many likes, views, and interactions your business gets on social media platforms. While that is true, reporting and analytics can show much more information that a brand, business, company, or their digital marketing agency could use to grow.

Knowing Your Target Audience

Reports and analytics are one of the most beneficial ways a business, social media marketing agency, or digital marketing agency can learn about who their service or good is attracting. Using tools like Google Analytics and AdWords can tell you statistics ranging from how many people viewed your page, to what city it was viewed from. It can even suggest what mobile operating system was used to view it. Knowing even the smallest of details such as age, gender, and what language viewers communicate in can strengthen a business. It can do so by giving ideas on how to continue to attract the current audience of the brand or service as well as how to attract new clients. Knowing all about the target audience ultimately provides more information on how a company or its marketing team can customize posts, messages, advertisements, emails, etc. to continue to attract their certain audience.

Knowing the Best Times to Interact on Social Media

Digital marketing reports and analytics can provide copious amounts of information on when, what time, and how many people are interacting with your social and digital media platforms. These reports and analytics make it easier for a business or their agency to know when the best social media interaction times for them are. Using Sprout Social, for example, will show exactly how many engagements your posts (Twitter, Facebook, LinkedIn, etc.) or advertisements gets. By using the information given you may or may not be able to see a pattern develop that shows your business when the best interaction times are based on previous posts and engagements. It’s not always about how many likes or views the post gets, but about what information you can get out of it.

Knowing How to Interact on Social Media

Knowing how to interact with social media is equally as important as knowing the best interaction times. One could post something at a prime posting time and still not get as many likes as possible of because of the content. Although reports and analytics do not specifically show how to maximize your use of social media, looking deeper into these reports can give you a sense of what works for your company and what does not. Locations, hashtags, captions, and tags are just a few things that can help take a company’s engagements, and posts, to the next level. Utilizing what your audience likes to see can help attract customers to your product, page, and business. Having an aesthetically pleasing profile, pictures, website, Instagram, Facebook, etc. also adds to the number of views and engagements a company’s social media platforms can get. The little things in social media, quite honestly, matter almost as much as the big things.

Networking

One important way that reporting and analytics can improve a company’s platform is through networking or getting its name out there. People, brands, and businesses ultimately use social media platforms to connect with others. Businesses use these platforms to connect with clients, whether they be current or future, and other businesses/people that are in the same or very similar fields. This gives businesses a chance to collaborate, gain new customers from their followers, get new ideas, and learn from the mistakes of others. Posting content, keeping everything up-to-date, and being active online through social media, email advertisements, and pop-up advertisements could also improve a business’ search engine ranking. The better the SER, the more page visits a website could potentially get since their page will be closer to the top when their content is searched.

Ultimately, reporting and analytics are there to provide a business or their digital and social media marketing agencies with the tools necessary for their success. They were made as the stepping stones for a business’ social and digital media campaigns improvement. Today, social media is a necessity for any business, brand, or person to get their word out. It’s a huge part of our daily lives and can be a powerful factor in whether a business will be mediocre or taken to the next level.