7 Ways a Digital Marketing Agency Uses Technology and Social Media

Being able to interact with clients, customers, and consumers are essential to the livelihood of a growing business. Bright Age is a digital marketing agency that understands that social media is more than just a space to post. It needs to be interactive. Through the implementation of an interactive social media strategy; engagement and traffic can be significantly maximized, on your business’ social media platforms. Utilizing social media’s interconnectivity, effectively, you can alert new customers to your services, completely organically. Read on to learn about seven ways to maximize the use of technology and social media for your brand.

Geotags
Geotags are a fantastic way to engage with customers while promoting your brand in the process. A creative and strategic company for social media will utilize geotags on Snapchat to illustrate where the user is currently. This can be done with an illustration, or simply the name of the location. When customers come to your location, they can share photos with their contacts, easily highlighting your brand. Snapchat is a unique media outlet because of its fleeting nature (posted images are only available for 24 hours). Therefore, it is essential to make an impact when it is used in the context of your brand. Your geotag should be bold and be representative of your service. Customers can essentially promote your business for you, and create organic advertising, through the implementation of geotags.

Aesthetics
Details, such as a consistent color scheme, can enhance your social media presence quickly and effectively. Individuals are more likely to engage with your content if it looks presentable. Therefore, having good quality images as well as aesthetically pleasing themes can increase your brand’s following immensely. A potential consumer is more inclined to engage with your brand if it looks reliable, professional, and strategized. Bright Age is a company for social media that practices what we preach. Our social media accounts are maintained to be clean, accessible, and modern. Having an aesthetically pleasing social media presence enhances the chance that individuals will like and share your content. This will spread your brand in a positive, not to mention free, way.

Unique Hashtags
Being able to find individuals interacting with your brand is essential to the success of your social media strategy. One solution to this is through the use of unique hashtags. Hashtags allow your brand to be easily organized and found by potential customers. Specifically, brand-specific hashtags can organize your media for customers to view, as well as allow you to see how individuals are posting about you. This is specifically very effective on Twitter, Facebook, and Instagram. By encouraging individuals to use brand specific hashtags when interacting with your business, you can more effectively create connections with those supporting you.

Engage Followers
Interacting with individuals that support your brand is a simple way to maximize your use of social media. This makes the customer feel valued and can create a sense of loyalty. This is essentially an extension of customer service. Just because the interaction is over social media does not make it any less impactful or important.

Location
Tagging your location can create another access to individuals supporting your brand. By clicking on the location tab, an individual can see where your services are located and who has posted there. This is yet another tool that you can use to engage with customers and see how they are interacting with your brand. It is fantastic when costumers tag your location because it gives their followers a direct link to where you are and will highlight what other individuals have been doing there.

Acknowledge Customers
Crowdsourcing content is completely acceptable. Showcasing what consumers have posted on your social media accounts is a terrific way to engage with them and showcase your brand in a new light. It continually makes your brand appear reliable by highlighting customers that love the service you are providing. It is a small way of thanking individuals for taking the time to acknowledge your brand and increase the interconnectivity of your social network.

Play to Your Audience
Your social media traffic can easily be maximized by tailoring it to the specific demographic your brand is geared towards. By being aware of the individuals that actively use your service, your social media can better promote your brand using techniques, such as the ones listed above. This will maximize your follower count and engagement.

Technology and social media are essential to the prosperity and survival of a growing business. It is a way to connect to individuals and effectively alert potential customers of your services. A digital marketing agency can assist in growing your presence and generate acknowledgment of your brand. By implementing these seven techniques, you can organically grow and maintain a successful social media presence.