4 Things You Should Know About Instagram Carousel Ads

A social media marketing campaign today is hardly complete without a presence on Instagram. Carousel ads are available for purchase on the popular social media site, and businesses are missing a golden opportunity if they fail to take advantage.

Social media management specialists have been quick to understand this new ad space on Instagram. Bright Age Digital Creative Agency is a leading firm for online marketing in Woodland Hills to help novice business owners navigate this new ad opportunity. Like all new social media marketing opportunities, it’s important to gain as much knowledge as possible, about the placement, the audience, the potential impact, and the best way to make use of reader response.

Here are 4 things for a successful ad campaign on Instagram for online marketing in Woodland Hills:

1. Understand how the new ads on Instagram work.

Instagram users who see an ad have the opportunity to interact with it. If they swipe left, they will be presented with up to four additional images, as well as a link to the advertiser’s website. Retailers can use this space as an opportunity to show a collection of images or a series of related products.

Consumers who are not interested in a specific ad can simply scroll past it without browsing the carousel.

2. Recognize the impact your ads may have.

Early data indicates that Instagram carousel ads have exceptional reach, and are helping brands take large strides in increasing ad recall and improving brand awareness. Guided by knowledgeable social media management, some larger advertisers have run early trials, and Instagram determined that sponsored ads showed a sharp increase in ad recall over traditional online advertising.

3. Learn how to cater to a new consumer audience

The online space has challenged advertisers to think differently about advertisers for decades. As social media marketing opportunities become more prominent, advertisers are again being tasked with understanding how consumers interact with their ads.

With Instagram ads, it’s important for advertisers to recognize that ads do more than offer a simple “Shop Now” button. Four different button options let retailers build an ad that makes the most sense for their product and campaign initiative: “Learn More”, “Install Now”, “Sign Up” and “Shop Now”.

4. Understand how to create an effective Instagram ad

For quality online marketing in Woodland Hills, Bright Age understands the importance of eye-catching visuals, impactful layout and attention-getting text.

Your ad has only a split-second to capture the attention of readers before they swipe left or scroll past. The right social media management understands the balance of providing enough information, but not too much. Perhaps most importantly, it’s critical that ad designers understand which page on your website is the right one to which consumers should be directed.