Creative Ways to Utilize Social Media Management for Grand Openings

1. Introduce Your Brand to New Audience With a Targeted Campaign

Using social media is a way to introduce your brand and what you have to offer to an entirely new audience with a targeted campaign in place. Whether you are promoting a local clothing store or a family restaurant in different cities, social media provides you the option of launching paid ad campaigns to begin promotion to any target market you have in mind.

2. Tease and Involve Consumers to Spark Questions

Whenever you are sharing the launch of a new company it is important to get as many followers and fans excited about the grand opening! Get followers excited by teasing with graphics, videos and imagery in addition to asking questions to keep them involved with staying current with your brand’s updates online.

3. Create a Countdown Prior to the Weeks and Days Leading to Your Grand Opening

A social media management tip that helps attract new followers and individuals to become more interested in your business is to create a countdown prior to the weeks and days leading up to your launch. Sharing countdown dates is a way to integrate social media advertising with any campaigns you have for your business currently.

4. Offer Special Exclusive Deals to Customers During the Grand Opening

Social media advertising includes the ability to offer special deals and discounts to loyal customers, fans and followers for the actual grand opening of your business and company. Giving customers exclusive deals is one of the best online marketing tactics to utilize.

5. Interact With Your Online Community

Any time you want to put social media to use for a grand opening of a company or local business it is imperative to communicate frequently with online followers and future potential customers. Interacting with your online community is not only a way to increase brand validity but it is also helpful with maintaining a positive reputation in your industry.

6. Offer Prizes for Those Who Check-In on Social Media at Your Place of Business

Offering prizes for individuals who check-in to your place of business on social media can keep them coming back for more and referring additional business to you from their own family members and friends.

Implementing a few creative methods of utilizing social media for grand openings allows you to draw the right crowd and attention to your place of business, regardless of whether you are working in retail or promoting a new local restaurant. Integrating social media at all times with new business launches allows you to build a name and reputation for yourself in any market or industry.