Pinterest to Introduce Targeted Advertising and Promoted Pins

Pinterest is relatively new to the social media scene, and it’s making quite an impact, especially with women. It’s knack for advertising products is quite effective. The social media forum will soon be adding more features to enhance the use of Pinterest. Once this happens, it’s expected to grow significantly. Here’s what you can expect of Pinterest as improvements are made.

1. New Conversion Tracking and Audience Targeting

In order to maximize any marketing campaign, they must track conversion rates and also target audiences that are most likely to buy a particular product or service. Companies that actively engage in this type of measurement will spend less on their marketing campaigns because they’ll yield more conversions per dollar spent. This is good news for Pinterest because they had not had this type of capability in the past. Now, they can compete with Facebook and Twitter.

2. Pinterest’s Privacy Policy Has Changed

With the new changes in the privacy policy, Pinterest will begin to collect information that will tell users more about whether certain clicks lead to purchases. It will also reveal the effectiveness of targeted ads. This privacy policy informs the public of how it will be interacting with online advertisers to gather information to assist with future marketing campaigns.

3. Ability to Add a Tracking Pixel to Promoted Pins

Tracking pixels on the Promoted Pins selection will help advertisers collect information about how popular a particular pin is performing. The Tracking Pixels can also be related to and used to track sales conversions. This type of information reported on viewer behavior is can be quite useful. The information will also inform advertisers which Pinterest users will later convert to buyers after viewing Promoted Pins.

4. Pinterest Advertisers Can Now Match Promoted Pins to User Groups

If you want to find out who bought products or services in the past from a Promoted Pin, this new feature will be of assistance. This type of tracking already exists on Facebook and Twitter, but now, Pinterest can use a hash tag as an identifier for certain information such as a customer’s email address.

5. Options for Pinterest Users

There are a lot of new changes being made, but Pinterest users will still have the option to choose not to participate in the personalized targeted ads. This is a relief for some users who don’t yet trust or appreciate the effort.

Pinterest Continues to Test to Determine What Works Best

Pinterest continues to test to determine what works best for the forum. Changes will be continually made until Pinterest is a major competitor of Facebook and Twitter. Until then, it will continue to keep its users informed of the latest developments as they are introduced.