The Importance of Responsive Website Design in 2014

While responsive web design has been a fairly regular part of many companies’ web protocols for years now, the term itself is still just beginning to enter mainstream language (i.e., language for “non-techies”). For this reason, many smaller businesses, new startup businesses, personalities, and web do-it-yourselfers still do not realize just how important responsive web design is in the global online marketplace today. This short post will discuss what responsive website design is, how it works, and how to implement it for your own individual or company website.

Responsive Website Design Defined
In a nutshell, this term refers to a type of web design that optimizes the viewer’s online experience – regardless of what type of device being used. So for viewers using a smart phone, they might be viewing your website on a very small, narrow screen. Tablet viewers might see your site on a slightly wider, larger screen. Laptop and desktop users will see still a different view of your website than those browsing on a tablet or smart phone. But in all cases, with responsive website design, your site will display beautifully and professionally.

Introducing “Fluid Grids”
Responsive web design creator Ethan Marcotte introduced his idea through the creation of something called “fluid grids.” Fluid grids permit a website to flow seamlessly through a number of different formatting options – accomplishing this through cutting-edge proportional formatting that will automate your website to adjust perfectly to the viewer’s device screen. Never again do you have to be sure to pull up your website on several different browsers, in several different versions, on several different screen sizes, to be sure you haven’t missed any layout errors. Fluid grids, combined with liquid layouts that expands or contracts with the size of the page grid, now accomplishes this for you.

Why Hire a Professional Website Design Firm
There are so many packages on the market today that it can be a tough sell to believe you need to hire a professional website design firm to build your website for you. But companies like Bright Age Digital Creative Agency, a los angeles website design company, are slowly but surely overturning that trend through application of responsive web design for satisfied customers. There is a disconnect today between “web design” and “web maintenance.” It is still entirely possible for a company such as Bright Age to design a responsive website for a platform that allows for easy maintenance of commonly changed elements such as text (for instance, when a website owner or user wishes to share a new blog post with readers). Having a professional firm build your site ensures it will display perfectly on all screen sizes – then you can contract separately for a maintenance package, or take over maintenance using your in-house web staff.

Selecting Your Web Designer
Whether you are seeking a los angeles website design company or you are located somewhere else, the good news today is that location doesn’t have to be a hindrance. The nature of all things “web” is that all the work can be completed remotely through the use of technology. You can hire a company around the country or the world – what is important is to select the best web design firm for your needs.