Online marketing is a very important tool that is being utilized for all types of businesses. Many social media sites have announced tools for businesses to market themselves online. Knowing how to take advantage of these features will be an asset to your business and a social media marketing agency can help. Advertising on social media is very influential and these top 7 social media platforms have introduced features that are beneficial for marketing your business online.
Facebook is the largest social media network today with over 1.6 billion daily users. Facebook has many valuable features for marketers including its remarkable targeting abilities and ad objectives. Utilizing Facebook for your businesses is necessary in today’s society because of the large user base and amount of time people spend on this platform each day.
Instagram is the fastest growing social media network with over 500 million users. Instagram has been introducing new features to make their platform more attractive for marketers. Instagram recently announced new ad options and platform improvement. One major tool that was recently introduced is dynamic ads for Instagram. This added feature will benefit online marketers by allowing businesses to upload their catalog of products to Instagram at once and Instagram will then promote certain products to the right people at the right time.
Twitter is a social media platform that fosters more personal connections. Businesses can respond to consumers and monitor what is being said about their company. Currently, Twitter has 310 million monthly active users which businesses can target. Twitter is an excellent tool for tweeting during live events and obtaining brand sponsors.
Snapchat is a newer and up and coming social media platform. This social media network is currently dominated by millennials however, this platform is growing and becoming more and more popular among other generations. Snapchat is also another very personal platform and great for location targeting. With Snapchat, businesses can create custom geofilters to target a specific location at a specific time.
This social media platform is superb for creative companies and for consumers to find design ideas. The main audience for Pinterest is females who are looking to create something and get inspiration. Businesses using Pinterest should have an innovative company that targets females and provides a creative shopping experience.
LinkedIn is a social media site that is primarily for Business-to-Business and it targets high-end professionals. On LinkedIn, users can create a profile and connect and network with other LinkedIn users and big brands. This site benefits marketers because they can connect with competitors and find out how to better their businesses
Google Plus helps brands with their online presence. Using Google Plus makes your business look more professional when showing up in Google searches. Utilizing Google Plus also improves your search engine optimization which will grow your business by appearing when consumers are searching on Google.
Advertising on social media is becoming a large market for businesses. Utilizing these tools that these social media platforms offer will benefit your business. A social media marketing agency can take these useful tools that have been developed to drive traffic to your website and engage more consumers.
Author: Alyssa Perel
Alyssa is currently pursuing a degree in Media Studies with a minor in Marketing at San Diego State University. Her interest in social media and marketing has grown vastly over the years and she enjoys discovering new things about this field every day. You can connect with Alyssa via Facebook and Instagram @aperel.