google local search

Four Tips for Optimizing Your Business’ Google Local Search

It is important to optimize your local SEO to improve your business. More Google searches means more business and the higher you rank, the more traffic that is driven to your website. These helpful tips will improve your business’ Google local search within your area.

A social media agency can help you choose and adjust the perfect search terms and program them to your website to optimize your results.

Use a variety of search terms

Businesses must use multiple search terms in order to ensure they rank relatively high on Google. It is recommended that companies take into consideration at least three different variations of one search term. An example discussed by Moz pertained to a user searching for a dentist in Costa Mesa, California. Moz mentioned that you could expect this user to search “dentist” (with the geographic location as Costa Mesa), “Costa Mesa dentist”, and “dentist Costa Mesa”. Having these three different styled terms as your focus keywords will increase SEO and consequently display your website higher in Google rankings. Now, people looking for dentists in Costa Mesa will be prompted to visit your website because of the strong search terms programmed for local Google search.

Overall Website Experience

A responsive and engaging website will also result in a better SEO. To create the best possible user experience, having an active and easy to navigate website is necessary. This is crucial because consumers want to be able to find the most important and relevant information quickly. In addition, Google ranks websites varying on how long they can keep users engaged and active on their site.  The longer a user stays around and the more interaction that your website receives are all taken into account when it comes to SEO.

Responsive Website

Websites that are mobile-friendly are also taken into account when it comes to SEO rankings for local Google searches. Much searching is done on mobile devices, especially when it comes to local businesses. Google will rank websites differently depending on whether or not the can be easily accessed on mobile phones to provide a seamless experience for their users wherever they are. Making your business’ website mobile-friendly is critical in today’s society due to the fact that many people rely on these devices for important information. Consumers expect to view websites just as conveniently on their mobile devices as they can on their desktops.

Google My Business

Google My Business (GMB), is tool for companies to manage their online presence on Google. GMB is free, easy-to-use, and will benefit any and every business. According to Google, businesses that verify their information with GMB are twice as likely to be deemed reputable by users. When companies verify themselves with GMB, their phone number, hours of operation, and address are immediately accessible to the consumer which helps overall business.

Using the right search terms, website, mobile apps, and Google My Business can raise your ranking on Google, and working with a digital creative agency can help you navigate your way through Google and their algorithms. Businesses must find a balance between these four useful tips to improve their local Google search. A digital creative agency, such as Bright Age, is a great way to achieve this much desired balancing in the world of SEO.


Author: Alyssa Perel

Alyssa is currently pursuing a degree in Media Studies with a minor in Marketing at San Diego State University. Her interest in social media and marketing has grown vastly over the years and she enjoys discovering new things about this field every day. You can connect with Alyssa via Facebook and Instagram @aperel.