The Importance of Responsive Web Design in an Online Marketing Strategy
Responsive web design is an integral part of a company’s success. Whether businesses realize it or not, web design can make or break your company. People may ask how improving your web design will grow your business but hundreds of studies show that keeping your website up to date and modern will generate more traffic and interaction. These four tips can vastly improve your online marketing strategy and working with an online marketing agency can help steer you in the right direction
Navigation
Navigation is arguably the most important online marketing strategy. In today’s society, people like everything to be quick, efficient, and convenient. Most people will not spend more than a few minutes on a site. Therefore, the website must be easy to navigate and user friendly. A tip to improve the navigation on your site is to add tabs on the website so users can find the topic they are looking for faster. In addition, websites should look and navigate simply so anyone at any age can log on and travel through your site.
Reading Patterns and Search Engine Optimization
Search Engine Optimization and reading patterns are also very important when designing a website. When users are reading through a website, it is imperative to not clutter the page with unnecessary details, have the most important information first, and make sure your site reads normally (left to right, up to down) which means the most vital information is at the top. Reading patterns relate to SEO because placing the most important information at the beginning of your page will also improve SEO. More ways to improve SEO would be to use proper meta descriptions, tags, and URLs and a social media agency can help in executing this appropriately.
Branding
Businesses must stay consistent in the branding of their website. It is necessary for businesses to have their logo on every page of their site so that users can recognize the brand. In addition, businesses must always relate the content on their site to their overall brand. For example, if a website has two unique articles, they still have to relate back to the original brand even though the articles are different. Keeping that consistency with your brand will help users better understand your company and maintain interaction.
Trustworthiness
Websites must convey trust and professionalism in order to convert customers. If a website appears unprofessional and cheap looking, customers believe it is a scam and do not return to the site. Websites look cheap if they have cluttered pages, lousy quality pictures, and if it is poorly laid out. Consumers want to see professional websites that took time, money, and talent to create. Building trust among your customers plays a very important role in the success of your marketing campaign.
Businesses must never forget the importance of responsive web design. Many businesses overlook web design however, a strong website can convert customers and improve traffic to your site. Utilizing these four tips with help from an online marketing agency can help your business greatly.
