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3 Tips That Will Transform Your Email Marketing

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Below are some super tips for email marketing from our social media marketing agency in Los Angeles. Learn how to increase email marketing open rates and bring awareness of your content to potential consumers!

Capture the Audience

In order to motivate subscribers to click and engage with emails, know your audience and compose the subject line accordingly. The subject line should include certain keywords that create a sense of urgency that will ultimately increase read rate. However, be careful not to include clickbait words like “the secret of” or “shocking”. Remember that analysis is necessary and an ongoing process in email marketing, so pick one variable at a time with a specific sample size and test, test, test!

In regards to content, our social media marketing agency in Los Angeles suggests sticking to your brand. For example, luxury brands should focus on quality and prestige, instead of humorous messages or quirky references. While it is not bad to bring humor or a variety of emotions to emails, your company should remain consistent with its brand and mission statement in all posts and content, including email blasts. Also, test links for smooth readability before official deployment to subscribers, this includes mobile, tablet, desktop, and webmail. By verifying emails with HTML and avoiding Base64 coding, more people will be able to view emails more effectively and decrease landing in spam boxes.

Increase Subscriptions

By growing subscribers, you are able to raise awareness of your products or services. In order to successfully increase subscribers, consider adding an easy sign-up form on your business Facebook page. This will allow users to subscribe immediately, rather than having to personally visit your website. Most importantly our social media marketing agency in Los Angeles urges businesses to promote articles or deals on social media platforms, such as Twitter or Instagram. With more engagement, potential consumers are more likely to explore the company’s home page and opt in for emails. Finally, consider capturing email addresses from those who immediately visit your website by utilizing popup subscription forms.

Grow Inbox and Reduce Spam

If emails are unable to reach a majority of inboxes, the inbox display rate for other subscribers decreases, and the chance of appearing in a spam box increases. Not to mention, the chance of being blocked by Internet providers increases. In order to reduce the chance of entering as spam into emails accounts, monitor current subscribers and remove faulty emails, like heather@gmal.com, or phony accounts, like email@email.com. There are some data quality tools that will validate emails for you, such as Experian, Bulk Email Checker, or Kickbox. Another way to increase the number of valid email subscriptions is to offer easy options for users to update email address preferences. Want more advice on email marketing strategies? Contact us for a specialized email marketing plan designed just for your company.

 

Author: Summer Malone

Summer is a social media marketing enthusiast with a passion for marketing analytics online, trending hashtags, and flux capacitors. Summer often feels sad for the TRex who is unable to connect to the internet. You can connect with Summer via Twitter @SummerMaloneMKT.

Top 3 Reasons to Work with a Social Media Marketing Agency

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Top 3 Reasons to Work with a Social Media Marketing Agency:

When a business enters into the social media world, they must first learn how to use social media. This goes far beyond just signing onto social media and retweeting articles, but knowing how to create enticing original content, when to publish content at the right time, and who to show the alluring posts to. As the internet grows every day, so does the amount of content and ads seen by online users. Consistently keeping a strong social media presence engages clients and connects with company partners to the next level. Even if a company considers itself technically intelligent, hiring a social media company is key to success! Here are three reasons why to work with a social media agency in Los Angeles:

Who? What? When? Where? Why?…The Internet

Have you ever wondered what people are saying about a certain company? Needed to know the closest location of a restaurant chain? Having trouble with a product or service after work hours? The first thing you probably do is search online, whether it is Googling a company or Tweeting a business about a specific issue, the internet usually solves all of your questions…and quickly!

Social Media presence is essential to keeping current customers and gaining new ones. During times of crisis, people turn to the internet for help, and your business needs to be able to stand firm and engage with the audience. Businesses are increasing digitally, increasing communication from bi-monthly postcard mailings to weekly email newsletters. As these digital trends evolve, it is essential to partner up with a social media company that can take care of all the online communications. Social media marketing agencies in Los Angeles specialize in knowing about the most important social trends online.

Constantly Consistent

With the help of a social media marketing company, businesses can increase awareness among consumers and hone their brand. Social media management teams specialize in personalizing posts for specific target markets while keeping a company’s image. Combine this expertise with social media platform proficiency and you have hit the jackpot! Instead of personally making sure every post holds the voice of your company, social media marketing companies often keep master sheets with tips and keys to success when speaking to your clientele. This is essential when diving deeper with your consumers and maintaining a positive relationship with them.

Additionally to keeping posts and interactions with customers consistent, social media companies help businesses post onto platforms constantly. Each social media is unique. Whether the platform only allows a certain amount of characters or is used primarily for starting a conversation, social media agencies in Los Angeles recognize the differences and leverage on them.

Concentrate on your bottom line

CEOs already have a lot on their plates. Overviewing VPs in management, marketing, human resources, and accounting is overwhelming in itself, but now add in the digital marketing world. Sure companies can combine social media marketing in their direct marketing department, but do the social media accounts receive as much attention as they take in? Does the company’s email marketing strategy execute well? How about increasing the SEO of your company while decreasing their website’s bounce rate? If the answers to these questions are no or I’m not sure, hiring a social media company in Los Angeles might be for you. These specialized companies understand that a business is juggling multiple departments at once. With the help of a social media agency, businesses are free to spend time increasing efficiency in other departments.

Author: Summer Malone

Summer is a social media marketing enthusiast with a passion for marketing analytics online, trending hashtags, and flux capacitors. Summer often feels sad for the TRex who is unable to connect to the internet. You can connect with Summer via Twitter @SummerMaloneMKT.