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How to Use a Social Media Campaign to Enhance SEO

Ranking higher in search engines is a major key to having your business be discovered. Who you are as an entity can impact how well a page does in a regular web search. Higher web traffic and greater levels of engagement equate to improved search engine rankings.  Here you will find a few methods to enhance your search engine optimization while using a social media marketing campaign.

Method #1

Include links in your social media campaign to enhance SEO. Links published on social media are considered to be higher quality. Not only this, the more link-backs to your website contribute to a higher ranking in Googles SERPs.

Method #2

One easy way to rank better in searches is to build a high-quality following. Running a social media campaign gives you the opportunity to reach more potential followers. Keep in mind that Google can tell the difference between followers who are real or fake. Building organically-as opposed to buying followers- is a sure fire way to shoot your page to the top. As your audience grows, every social media marketing campaign becomes more beneficial to you.

Method #3

Key words are important for your social content, website, blogs etc. Not surprisingly, they are a fantastic way to enhance your SEO when utilizing your social media marketing strategy. Keywords allow your content to be searchable. Make sure to choose keywords that are as specific to your business as could be. Your intent should be clear.

Method #4

Make your campaign shareable by creating engaging social media marketing campaigns. Include high quality and creative content with catchy phrases or words-also known as “link-bait”- that resonate with your audience. Make them want to share what you are offering. Also, make sure to choose the correct content for your intended audience. This will ensure that you will receive the most value from your advertising dollars. Lastly, do not forget to include the links! Having your audience click on your links is the best way to promote the popularity of your content.

Running a social media campaign is a fantastic way to increase brand awareness, customer engagement and brand affinity. Utilizing an effective social media marketing strategy can help you boost your overall SEO. As a marketer, you should be actively involved in your SEO strategy in order to maximize your customer reach. Here at Bright Age, we have extensive knowledge about building strong social media campaigns that will set your business apart from the rest.

Bright Age Digital Creative Agency Obtains Google Partner Status

We have some exciting news for you! Bright Age Digital Creative Agency has now qualified for Google Partner Status! What this means is that our company has met Google’s strict criteria on becoming an officially certified marketing professional.

What Is A Google-Certified Partner?

Becoming a Google-Certified Partner means that our firm has met Google’s strict proficiency standards in several key areas. To qualify for Google Partner status, a company must achieve the following:

Create a company profile – To be considered for Google Partner status, you must first create a company profile with pertinent information such as company name and description, address and telephone number. Google needs this information so they can list your company on the Google Partner search.

Obtain AdWords certification – You will need to demonstrate your proficiency with AdWords by passing an AdWords certification exam. Information on the AdWords examination process can be found here.

Meet a spend quota through managed accounts – In order to show that your company has a healthy profit margin, you will need an active AdWords manager account that has spent a minimum of US $10,000 (or the equivalent in your local currency) inside your company’s AdWords account over a 90-day period and can show sufficient financial activity over the past 60 days from the date of your application. This shows that your business will be in operation for a long time to come. NOTE: AdWords expenditure is measured as the amount of money spent since AdWords was added to your company’s manager account.

Implement AdWords best practices – You will also need to demonstrate that you have adequate knowledge of the AdWords best practices covered in the AdWords certification exams by implementing them in your Google AdWords account. Your company will be evaluated for such items as the frequency of any changes you’ve made to your AdWords account, providing excellent customer service, your ability to maintain clients, and maximizing your clients’ advertising budgets.

The Best Marketing and Advertising Services

Google-certified partners have an excellent track record for meeting strict guidelines in customer service, AdWords knowledge and cost-effective marketing. When you deal with a Google-certified partner, you can be sure that you are getting the best advertising and marketing services your money can buy.

Who Is Bright Age Digital Creative Agency

Bright Age Digital Creative Agency is an online marketing firm that specializes in Los Angeles social media management, online marketing and search engine optimization. They can help your company get discovered on top search engines, and will custom-tailor their marketing campaigns to suit your needs.

Top Five SEO Benefits of Blogging

Search engine optimization (SEO) is often marked as arcane subject akin to calculus that only the initiated are privileged to fully grasp and put to use. While SEO may be difficult to understand, it is vital to ensure the success of business bloggers in Los Angeles. The benefits of blogging are manifold, from building trust among your customers to sharing information to establishing yourself as an expert in a particular field. Boosting your SEO rankings is the key to ensuring a vibrant site that makes it to the top of search engine results. Below are five methods you can use to help improve your search engine optimization.

Guest Blogging

Guest blogging can be an extremely beneficial way to increase your SEO rankings if you work with individuals wh o are experts in their fields. The popularity of these writers will help drive traffic to your website and boost your rankings. In order for guest blogging to be a viable option, you will need to thoroughly screen potential bloggers with interviews and “background checks” to ensure that they are trustworthy.

Keywords

Keywords were once the magic key to achieving the highest rankings with search engines. Extreme keyword densities, purposely misspelled keywords and awkward keyword phrases were commonly observed phenomena in the SEO world. With the advent of the new Google algorithms, however, keywords no longer have the same punch as they once did. Keywords are now required to serve some purpose. Instead of keyword stuffing, focus on offering real information and using keywords naturally.

Social Media Marketing

Did you know that Google returns social media in its search results? Connect your blog to your social media accounts to give your website another “hook” for search engines to snag. Use search terms in your meta descriptions and titles to ensure that your search engine optimization through social media listings is increased as well.

Keep It Fresh

According to Google, “Search results, like warm cookies right out of the oven…are best when they’re fresh.” One of the main benefits of blogging is that you have the opportunity to offer regularly updated content for search engines to feed on. Large amounts of new content are signals to Google that your blog is up-to-date and therefore more relevant than those that aren’t updated regularly. Try to update your blog with fresh content at least once a week to ensure that your website receives a high ranking.

Images

Images are another tool that search engines use to rank sites. Be sure to name them according to relevant search terms/keywords. Do the same with the alt-text to ensure that those who are unable to see the images on their screens receive a relevant image description.

Search engine optimization can be a daunting task for those whose schedules do not allow them the time to do it well. If you’re in this situation, consider Bright Age. We are a social media management company in Los Angeles that assists clients with their websites and blogs. Trust us to help you with any SEO-related questions or social media marketing needs you may have.

Google Penguin And Your Businesses Search Engine Optimization

Search engine optimization is right now more important and critical for businesses to use than ever. But Google has recently been upping their Penguin penalties for people who violate the ideas and theories behind their SEO work and more. From there, companies have seen their places plummet on Google and have found that they are very hard to search for their own businesses when it comes to finding them on Google results pages thanks to these Penguin penalties.

Penguin penalties typically come about in search engine optimization and social media marketing when people and companies try to “game” the system; that is, they set up and stuff keywords into articles and make non-sensical web pages just to get hits and web traffic. In turn, Google has turned to penalizing these people and companies in time.

As such, it is important for people in social media marketing to understand how they can optimize their websites in such a way that they need not worry about Google’s Penguin penalties and other areas that can otherwise dock a company’s standing online:

Content Truly Matters

First and foremost, it is important to understand that content truly does matter when it comes down to SEO and social media marketing. Content means providing high value, good quality content from which people can learn something, and even possibly share something as they read it and enjoy it with their friends. In doing so, when you provide this type of content, you can get quite a bit out of your website and search engine position simply through natural keyword usage.

Get Social! It Helps…

Social media marketing is huge when it comes to jumping your business up into the front page of Google. From Twitter, to Facebook, to Google Plus, it’s important to get the most out of social media and have presences on all the major social networks, so that people can find and interact with you and more. In doing so, you will simultaneously push up your position on these networks and in Google search results, as well.

Do It Right With A Professional

Whether you are hiring a Los Angeles digital marketing agency to do your SEO work for you, or you are doing it in house on your own, it’s important that you work with a true professional who understands the scene when it comes to high quality and professional SEO. In doing so, you can guarantee that not only will you not be hit with Penguin penalties from Google, but you will rise to the top of search results.

In turn, then, your business gets found, and potential customers come from all over the Internet to learn about you, your products, and what you offer. As you turn these customers into loyal clients, you can thank smart search engine optimization and wise social media marketing as major drivers when it comes to getting the most out of your online presence and space in Google and their search engine algorithms.

Google Plus One for Business

Google Plus One for Business

Some companies like Bright Age Marketing have been harping on the need to set up a Google Plus One page for businesses. In the light of what has been happening with online marketing Woodlands Hills businesses should seriously ponder over whether they should review the entire strategy.

While most businesses have understood the power of social media in Los Angeles, many have remained constrained to Facebook, Twitter and of late Pinterest. It has to be noted that effective online marketing Woodland Hills businesses and those in all other districts of Los Angeles need to capitalize on Google Plus One.

There can be several benefits of creating such a page but many businesses have been questioning or rather speculating if Google Plus is a little too late to the party. A concept that companies like Bright Age Marketing has been basing their argument on is that the two most professional social media Los Angeles businesses could benefit from are Google Plus and LinkedIn. It is not subject to any debate that these two platforms are the most professional. Most other social networks and social media are either aimed at personal networking or to create a bridge of social communication, not something diligently focused on business domains or industries.

While getting more followers, the power of brand exposure and having omnipresence in the virtual world are obvious benefits of creating a Google Plus One page for your business and its marketing in Woodland Hills, the larger picture or the larger reward is much more satiating and desirable.

Google Plus is an integral product of the Google family. Almost everyone would have seen how Google has brought together its web search, news, maps, YouTube, Google Plus and all other specific products or services onto the search engine home page. It is an initiative and a very well planned one to bring about a paradigm shift of monopoly in the world of internet.

SEO or search engine optimization is at the core of any strategy using social media for Los Angeles businesses and it is without an iota of doubt that Google plays the most extensive role in online searches. Content on Google Plus page of a business, its brand exposure and following on such a platform would invariably get more significance and promotion through Google searches and other services of the company.

A Google Plus One page of a business would get a ranking that no page of any other social network or media would ever manage to get.

Click here to set up a Google + Business Account.

Bright Age Digital Marketing Agency offers an array of customized Online Marketing services that fits your businesses unique needs. We provide service throughout the Los Angeles metropolitan area specifically Woodland Hills, Calabasas, and the San Fernando Valley.

 

Use Search Engine Optimization to Attract Customers Organically

Strong search engine optimization is crucial for the success of your businesses website. One of the most important tools used by marketers, businesses and individuals to market their products, reach their customers and interact regularly is the internet. This powerful medium of communication and interaction is one of the best ways and one of the most affordable means by which small businesses and all other businesses can advertise their products, market their services and promote their brands. This basically is one of the most effective means of advertising and is very reliable because it reaches out to a large community of internet users with millions of potential consumers. It is much cheaper in Woodland Hills to make use of the internet so as to get organic results rather than paid up advertisements or placements.

In order to get organic search results using search engines, a business will need to market using SEO friendly processes. There are various procedures and if properly applied will see a business make the top ten list on the first page of search results generated by an internet search engine. When coming up with such a strategy, it is important to consult an internet marketing professional in order to come up with a successful strategy. Businesses within the city of Los Angeles will be well advised to consult a local internet marketing professional in order to successfully launch their online marketing campaign.

The first step basically is to come up with a professionally designed, attractive and presentable website. A web design firm can be contracted to develop such a website. The costs are within reasonable limits and will usually include design of logos, placement of products, texts and presentation of various designs so that a final product is adopted. A successful campaign leading to organic results will include the identification and use of certain keywords within text contained in the website. The keywords are important and can be formulated by brainstorming, discussion and trials between the business owner and the internet marketer.

It is important to also make use of other practical internet tools such as links. There are various types of links such as back links, inbound links and internal links. Back links redirect traffic to a particular website from other websites. Internal links will link the different web pages within a website. All these links are important and the more links, the better but for as long as the links are of great quality. All these services will help improve the organic results using search engines and can be affordably provided by Los Angeles internet marketers.

Bright Age is a Los Angeles based full-service digital creative agency specializing in social media management and search engine optimization.