Facebook’s New Hyper-Local Ads will Target People within a Mile of a Business

Facebook’s mobile omnipresence and drive for location sharing abilities has manifested with their new launch of super-targeted local advertising and virtual location targeting that’s geared towards getting consumers to visit nearby brick-and-mortar stores. Before long, physical businesses will have the capability to target ads to potential customers that are within a certain distance of their store’s location, which is essentially known as location targeting. Advertisers can predetermine a radius of their location as small as a mile if they wish and their ads will display on consumer’s web browsers or mobile phones. These new and innovative Local Awareness advertisements will be ready for business owners in the U.S. shortly and worldwide over the upcoming months.

Facebook’s hyper-targeted local advertising has been in the works for a while now. It obtained Rel8tion back in January 2011, which already implemented this type of ad targeting. Then, VP Carolyn Everson had the notion in June 2012 that location-conscious mobile phones could possibly one day facilitate hyper-targeted local Facebook ads, and so the plan took root and moved forward. Although the ads are in real-time, ultimately brick-and-mortar businesses could have the ability to pre-bid to hyper located audiences and reveal them to potential customers as they enter the targeted area.

Today, with more than 1 billion mobile phone users, several of which provide Facebook complete access to their specific location along with laptop users who volunteer key information including their location through their IP address and the city they currently live in, has easily provided Facebook all the information it needs to turn hyper local advertising into a reality. Thanks to its latest launch of its ‘Nearby Friends’ feature, Facebook advertising also has real-time location access on people using that particular tool.

Businesses can select an address from their Facebook page or simply key in their address, set up their radius, age range, gender, add a message and photo, and Facebook advertising will route the targeted ads to people close by. They can even choose to add directions in their ad through a unique button that will automatically launch a map app on the user’s mobile phone.

How easy would it be to simply walk down the block and receive an ad for a nearby clothing store or bar-and-grill that’s located right around the corner from where you are? Undoubtedly the ads wouldn’t be as effective if they included the whole city. But by focusing on consumers within just a mile, Facebook advertising can literally drive people to nearby brick-and-mortar businesses leading to actual sales. That’s cutting-edge marketing and something that local businesses are very interested in and currently can’t get anywhere else.

Ultimately, Facebook could potentially combine its ad network and retargeting capabilities with hyper location targeting so that virtually any business you frequent could target you with a relative ad in Facebook or even another kind of app when you’re close by. But for now, that’s in the future. As always, Facebook continues to seek new and better ways to make money.

It’s crucial to stay on top of the latest social media changes in order to successfully stay in the game. Facebook and other social media platforms are constantly changing. Therefore, if you need help effectively managing your social media platform, let Bright Age help.

Social Media Platform Pinterest to Introduce Targeted Advertising and Promoted Pins

Pinterest is relatively new to the social media scene, and it’s making quite an impact, especially with women. It’s knack for advertising products is quite effective. The social media forum will soon be adding more features to enhance the use of Pinterest. Once this happens, it’s expected to grow significantly. Here’s what you can expect of Pinterest as improvements are made.

1. New Conversion Tracking and Audience Targeting

In order to maximize any marketing campaign, they must track conversion rates and also target audiences that are most likely to buy a particular product or service. Companies that actively engage in this type of measurement will spend less on their marketing campaigns because they’ll yield more conversions per dollar spent. This is good news for Pinterest because they had not had this type of capability in the past. Now, they can compete with Facebook and Twitter.

2. Pinterest’s Privacy Policy Has Changed

With the new changes in the privacy policy, Pinterest will begin to collect information that will tell users more about whether certain clicks lead to purchases. It will also reveal the effectiveness of targeted ads. This privacy policy informs the public of how it will be interacting with online advertisers to gather information to assist with future marketing campaigns.

3. Ability to Add a Tracking Pixel to Promoted Pins

Tracking pixels on the Promoted Pins selection will help advertisers collect information about how popular a particular pin is performing. The Tracking Pixels can also be related to and used to track sales conversions. This type of information reported on viewer behavior is can be quite useful. The information will also inform advertisers which Pinterest users will later convert to buyers after viewing Promoted Pins.

4. Pinterest Advertisers Can Now Match Promoted Pins to User Groups

If you want to find out who bought products or services in the past from a Promoted Pin, this new feature will be of assistance. This type of tracking already exists on Facebook and Twitter, but now, Pinterest can use a hash tag as an identifier for certain information such as a customer’s email address.

5. Options for Pinterest Users

There are a lot of new changes being made, but Pinterest users will still have the option to choose not to participate in the personalized targeted ads. This is a relief for some users who don’t yet trust or appreciate the effort.

Pinterest Continues to Test to Determine What Works Best

Pinterest continues to test to determine what works best for the forum. Changes will be continually made until Pinterest is a major competitor of Facebook and Twitter. Until then, it will continue to keep its users informed of the latest developments as they are introduced.

Instagram now being used as a Social Media Marketing Tool

Instagram Is Now Being Used as a Social Media Marketing Tool

Instagram is a mobile photo-sharing site that has high potential as an effective social media marketing tool. Instead of only shared daily experiences passed between friends, Instagram can also alert a business’s customers to new sales specials, events or even how-to information related to a certain niche. Instagram paid advertising is now available for business owners as an option for increasing online visibility.

 

Instagram’s Effect on Social Media Marketing

When it comes to social media marketing Los Angeles, an Instagram account can serve as a localized advertising platform for companies in this city and its surrounding boroughs. The main effect of Instagram on social media marketing is the proof that a strictly image-based rather than a mainly text-based social site can be an effective advertising platform. A well-timed and interesting snapshot can catch visitors’ attention just as well as a typed slogan or comment.

 

How Instagram Reaches Targeted Audiences

Instagram users who follow a business’s profile will receive the latest posts from this company, including images and short video clips. While a good percentage of Instagram users access the site through their smartphones or tablets, a desktop version of the site is now available for potential customers who would like to view it with their web browsers. Just as with other forms of social media promotion, a company’s Instagram posts will reach the highest visitor numbers when those posts arr tightly targeted. Background research about a target market’s preferences, likes and common Instagram habits needs to be a high priority.

 

Benefits of Joining Instagram as a Business

Joining Instagram and building a strong profile allows both small and large businesses to reach a wider online audience with a high number of social media savvy members. Word-of-mouth recommendations through Instagram can carry a great deal of weight with frequent Instagram users who have large numbers of followers. Instagram also has features that allow business owners to build and encourage follower engagement. Some popular examples of engagement on Instagram include hosting photo contests, giving out Instagram-exclusive promo codes and sharing followers’ Instagram posts.

Just as with any social media platform, keeping Instagram followers engaged is the best way to keep those followers. The social photo-sharing site allows behind-the-scenes glances at a company, particularly at conferences and trade shows. Photos customers and fans post and hashtag with a business’s name can be some of the best forms of Instagram advertising.

Instagram Social Media Tool

Instagram Social Media Tool