You may have noticed the prevalence of Facebook advertising. This new method of reaching an audience is quickly growing, but particularly among certain groups: restaurants, baby suppliers, and animal groups. Why is this? The answer is rather simple.
Facebook provides low cost, easy to understand advertising, and a market so large that organizations can reach nearly anyone in the world. Because so many of the groups using Facebook have only limited budgets for their marketing efforts, they try to take advantage of any opportunity that comes their way. Facebook fills that niche and gives them what they need. However, that doesn’t explain why it’s as popular as it is. Facebook users tend to do so in their leisure time. When they’re at home and relaxed or kicked back in a coffee shop somewhere, users are more at ease – which makes them more receptive to soothing topics such as food, babies, and animals. When their friends are posting half dozen pictures of their kids every hour anyway, another advertisement won’t bother anyone.
Food groups and restaurants, particularly start ups, are flocking to Facebook because of the low barriers to entry. They are able to reach their target demographic quickly and easily without the hassle of going through a proper marketing group and save money doing so. An additional reason is the community mindset that surrounds 20-somethings in this day and age; they all like to get in on the newest and most hip establishments, and supporting them through Facebook is a great way to grow exposure. Companies that appeal to this demographic take advantage of that fact. The same concept applies to babies. Facebook is a haven for new mothers’ every day you see tons of pictures of babies posted all over your newsfeed. Mothers are more than excited to show off their spawn into the world, and companies that produce products for babies target these new mothers and their enthusiasm. A rainbow-polka-dot onesie with a built in bottle holder? Don’t mind if I do! Animal groups, like the other two, target those with an interest in the topic. Facebook is used primarily by college students, many of which are activists taking part in preservation efforts and similar endeavors. Because animal protection groups typically struggle with finances and have very limited budgets, they are able to operate on Facebook without spending money, making it the best platform for them to use. Because a large part of their potential audience is already there, it’s not a far step for them to reach out to those groups.
We are a Los Angeles social media marketing company focusing on helping those in the local area improve their online marketing efforts. As a result, we spend an extraordinary amount of time studying what works, and more importantly, why it works. When our customers come to us for help with their Facebook advertising, we like to be able to explain exactly why we take the steps we do.We strive to provide social media marketing Los Angeles residents can trust. We understand the need for inexpensive ways of building an audience. When it comes to finding a Los Angeles social media marketing company, you can turn to us. We’ll be happy to get you and running and give you advice on establishing any sort of social media marketing Los Angeles needs.