Facebook will now be using the free demographic information that its customer base gives away in order to begin competing with the heretofore untouchable Google AdWords program. In many ways, the Facebook advertising program actually has the ability to outstrip Google. Because Facebook has much more access to the direct information of customers, it is able to provide a much better platform for businesses. Discover a just a few of the ways in which Facebook advertising is actually better than advertising with Google.
Why is Facebook Advertising better?
First, the precision targeting that is available through Facebook is completely unmatched even by Google. Because Facebook keeps up with all of the information that its customers give through posts, likes, shares and app downloads, it has a much more complete profile of every person inside its database. Google has been trying to catch up by requiring mandatory use of the Google plus platform with Youtube; however, Facebook has one billion users as compared to Google plus’ 250 million users. In large metropolitan areas such as Los Angeles, the Los Angeles social media marketing that you can get from Facebook is unmatched.
Second, advertising on Facebook is at present much cheaper than advertising with Google. This may change in the future, but for right now, Facebook has advertising packages that are much more cost-effective than Google. This is a great step forward for small and medium-size businesses who do not have the budget that enterprise-level companies may have.
Third, remarketing is much better on Facebook. As one of the most effective new marketing and analysis tools, remarketing has the ability to save a marketer great deal of money. This can save a great deal of money on social media marketing Los Angeles based efforts.
In short, remarketing is a tracker that keeps up with customers who visit your website. On Facebook, you do not have to pay for this remarketing service. Once a customer visits your website and is captured by the tracker, then they will automatically receive remarketing ads without any more money coming out of your pocket. This is definitely not the case with Google advertising, and Google has no plans to change this in the near future.
Fourth, Facebook has a much bigger user base. People may use Google more often, but Facebook has more stickiness and better retention. It is therefore able to get better information from its customers. With this information, it can provide you with a better long-term service than Google can. You will be able to precisely target the people that you are looking for and keep up with them through their various travels on the Internet.
Los Angeles Social Media Marketing
Los Angeles social media marketing is a special case. If you are in a large metropolitan areas such as Los Angeles, then you need the utmost in marketing precision in order to compete.
The social media marketing Los Angeles trusts will definitely be faced with in the near future because the social media marketing Los Angeles needs is precise and to the point. If you are doing business in a city like this, then you would definitely help yourself to try Facebook instead of believing that you have to use Google for everything.