Benefits of Implementing User-Generated Content for Social Media

Social media has become a very competitive platform for brands to market products and reach potential customers. As a result of companies utilizing social media, the average user is exposed to roughly 5,000 ads daily. People are constantly targeted with advertisements. So how can your brand stand out and encourage people to follow and interact with your account? User-generated content creation has proven to be a successful method for companies to attract and keep their online communities engaged. 

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User-generated content (UGC) is any form of content, such as images, videos and text that have been posted by people on social media about your company. Let’s take a look at the benefits of using UGC to strengthen your brand’s online presence and how you can encourage people to post content to build a stronger brand.

 

Pros of User-Generated Content

UGC Helps Save Time on Content Creation – If your company is in need of more original posts for your social platforms, utilizing your fan base’s shared photos and videos is a great place to start. This will allow your company to get unique and personalized content. Partnering with a social media agency in Los Angeles can help you navigate the entire process from discovery to reposting. 

 

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UGC Helps Build Brand Trust – According to the Nielsen Consumer Trust Index, 92% of consumers trust organic, user-generated content over traditional advertising. Most people don’t trust online ads but will listen to influencers and online reviews. By reposting someone’s positive experience with your brand, UGC has the ability to attract potential customers who are on the fence about your product and boost your credibility as well. 

 

Reposting Builds Customer Relationships – People often get excited and share when their posts are used by a company which increases social traffic and brand awareness. UGC humanizes your brand and gives it a personality that can engage and build a community of users. When sharing UGC, you’re interacting with your audience and giving them a voice at the same time. 

How to Encourage User-Generated Content

Create a Custom Hashtag – Hashtags can be very useful for a brand. When clicked on, Instagram displays all photos posted under that hashtag. There is also a new feature which allows people to follow hashtags. Companies have used hashtags as a campaign to create a social buzz. The #AerieReal campaign on Instagram and Starbucks’ #RedCupContest are two examples of companies that successfully used hashtags to engage with customers and collect UGC. 

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Influencer Marketing – According to Forbes, influencer marketing is growing faster than digital ads. People trust influencers more than they trust online ads. By giving your ad a face, people are more likely to trust the product and your brand. This is a fast way to reach multiple audiences that are already established and build brand awareness. 

 

Launch a Photo Contest – This strategy is like killing two birds with one stone – you are engaging with users while obtaining content at the same time. Social media contests that encourage people to follow your page, tag friends, and/or post a picture will also result in brand awareness. This is a great way to get people involved with your company and spark conversation.

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Steps to Utilizing User-Generated Content

Choosing Which Social Platform to Use – The first step you need to take is to find out where your audience lives on social media. It is important to know where your brand has the most influence and which social network will help you reach your goals and target audience. 

 

How to Find UGC – The most effective way to find what people are posting about your brand is to see what posts you have been tagged in. Another way is to look content creationunder the location of your company or any hashtags that involve what you sell or promote. Using a social media agency in Los Angeles makes finding UGC easier.

 

Always Ask for Permission – Make sure you send a message to a person or tag them in a comment before using their post. Most people will be happy you like their content creation but it’s better to take precautions. The exposure to your followers is usually enough of a compensation but some people may want you to pay them to use their content. When reposting make sure to tag that person to give them credit. 

 

Hire a Social Media Agency – There is so much that goes behind gathering content for social media and engaging with your audience that you might feel overwhelmed. But we’re here to help! Bright Age is a social media agency in Los Angeles that has experience in all areas of social media marketing and content creation. By working with us, your online presence and relationships with customers will strengthen and grow.

 

How to Navigate the Instagram Algorithm

You’re scrolling through your Instagram feed. What’s that restaurant your friend is at? Click. Where are his shoes from? Click. A Hawaiian resort giveaway? Tag all your friends in the comments. Next thing you know, you’re seeing that restaurant, those shoes, and those travel pictures of Hawaii all over your discover page. Why are you seeing this? We’re breaking down the Instagram algorithm and how its demands for specific content, increased interactions, and a thorough understanding of your post analytics mean your brand might could benefit from an Instagram marketing agency.

With today’s Instagram algorithm, promoting your brand without proper performance analytics is like sailing out to sea without the proper tools to navigate your way towards your destination. The steps you take after posting on Instagram are just as—if not more—important than the actual content you put out. Why? Because Instagram is becoming increasingly personalized. With this, it can be an exhausting task to stay afloat the current algorithm in order to avoid sinking deeper into your target audience’s feed, especially if you have multiple accounts. More than ever, your brand needs to put out the right content, interact with your audience, and further examine your engagement analytics in order to effectively navigate your way through the ever-changing Instagram algorithm. As a social media agency in Los Angeles, we utilize Instagram’s method of maximizing the amount of time people spend on their platform to your brand’s advantage.

 

Content

Recently, brands have been using one of Instagram’s newest features, IGTV, to supplement their content. With the current algorithm, all kinds of video,like time lapses and boomerangs, can be used to promote audience engagement in a creative way that is unique to your brand.

 

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With all of this focus on content, the question is: Are hashtags out? No. In fact, Instagram now allows for its users to follow hashtags. As a result, including relevant, brand-specific hashtags on your posts not only enhances your searchability, but also expands your community by automatically showing up in interested users’ feeds.Instagram marketing agency

Interaction

The Instagram algorithm pushes content to users that have existing relationships with your brand; therefore, building individualized connections with your audience is an important driving force in promoting your posts. Instagram influencers have caught onto this concept and often ask questions in their captions, chat in the comments, and like their followers’ posts to create these authentic relationships. Social media monitoring (keeping track of and responding to interactions in your community) and social media listening (analyzing trends in your industry and brand) are both highly necessary when developing future strategies, so taking advantage of an Instagram marketing agency with the right tools will quickly open up the Instagram algorithm atlas towards success for your brand.

Since the algorithm thrives off of attention, contests and giveaways that encourage audience interaction are one of the most effective ways for your brand to promote its posts on the platform. With an emphasis on exclusivity and market relatability, our social media agency in Los Angeles is experienced in using contests and giveaways as a fun way to bring awareness to your brand and increase audience involvement.Instagram marketing agencyInstagram marketing agency

Understanding Post Analytics: Utilizing an Instagram Marketing Agency

Post and done, right? Not with today’s Instagram algorithm. The key to success for your brand on a platform like Instagram is a thorough understanding of your individual post analytics and knowing what to do for your future posts. Creating content that resonates with your target audience heavily depends on a comprehensive and transparent interpretation of your brand’s analytics and reporting. As a social media agency in Los Angeles, we utilize social media monitoring and listening tools to track, present, and evaluate post analytics in order to optimize the success of your brand on platforms like Instagram.

We are also aware that navigating through the Instagram algorithm becomes a particularly overwhelming task when overseeing a broad range of accounts, but that doesn’t mean you need to narrow down your goals for success. An Instagram marketing agency equipped with the right tools and experience can efficiently manage multiple, related accounts with the ultimate goal of utilizing the algorithm to your brand’s best interest.

Updates Coming to Social Media This Summer

Social media is constantly being updated to keep users active and excited about their social media platforms. Because new features are created and implemented into each site, users have to stay up to date in order to know how to use the updates to benefit them most.  Although the amount of social media updates may seem overwhelming, using a social media marketing agency can help ease the weight of staying current.

Creators can tag products in their posts by tapping the post

Instagram has introduced a quick and easy way to purchase items while on the app. It’s almost dangerous how easy it is to purchase an item!  In the lower left-hand corner of the photo there is a shopping bag badge. Rather than showing different tagged Instagram handles when the photo is tapped, it shows the name of the product with its price. From there, the user can tap the product which will take the user to a page showing the item for sale. You can select a size, add to bag, and check out directly on Instagram by clicking the “Checkout on Instagram” button. It asks for basic delivery and payment information while also saving your information to ensure a simpler checkout process for future items. With just a few clicks, Instagram users now have a nearly effortless time purchasing products. Not only does it save time for buyers, it brings more business to producers because of the simplicity of the new feature.

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Quiz stickers for stories

Also new to Instagram is the quiz sticker for stories feature. This feature allows users to ask their followers multiple choice questions and provide answers. Instagram users can choose a two, three, or four question quiz containing one right answer. The answer pops up in an alternate color once a viewer clicks one of the choices. Not only are these quizzes fun, but they can be informational as well, allowing your followers to learn more about your business and vice versa. If you want your Instagram to stand out amongst the millions of others, this could be a small way to make yours the most memorable by creating interesting quizzes or quizzes that influence your viewers to share them with their friends. By using a social media marketing agency like Bright Age, we can help create quizzes that will boost follower engagement.

Anyone will be able to create their own Instagram story filters this summer

One of the most publicized social media updates to come within the next few months is Augmented Reality. Although it has been around for a few years, Instagram users will finally have access to it. This is the software that companies and designers use to create Instagram Story filters. Facebook’s AR studio is a platform for Mac & Windows that allows people to easily create AR effects for mobile devices such as phones and tablets. Besides merely using it as a source of fun and expression, businesses can incorporate it to help sell their product. For example, clothing brands can use AR to let their customers try on clothes and accessories. In order to use a filter someone else has made, you must follow that user, which could ultimately build a business’s following.

Facebook’s algorithm changes

Based on past engagement, Facebook will decide which friends’ posts you most likely want to see. They will also increase displaying links they think you will find most helpful. Rather than a cluttered feed with unrelatable posts, Facebook wants you to see more of what is relevant to you. Plus, when Facebook suggests a new Group for you to follow, it will be more in alignment with how you engage on Facebook.

Messenger will be getting an update

Messenger now has appointment booking and will be easier to manage. When interacting with certain businesses, people can book appointments through Messenger and add appointments to their calendars. If desired, a business can manage their appointment scheduling through Facebook. By finding a pattern within a user’s interactions on his or her Facebook, Facebook will be able to generate content in which they think will match the pattern.

Through the abundant amount of social media updates here today and rising in the near future, social platforms are becoming easier to manage while also motivating users to tap into their creative sides. Appointment booking on Facebook and the ability to purchase products through Instagram save time and decrease the amount of effort needed for all users. To help optimize time and effort across all aspects of your social media presence, use a social media marketing agency for guidance.Social Media Marketing Agency

 

Ways to Create A Seamless Brand Identity Across All Social Media Platforms

One of the most important ways to effectively develop brand recognition for your business is to develop consistent content with the use of specific branding and design strategies across all social media platforms. Uniform cross-platform content further helps to display your business’ commitment to maintaining quality and consistency in the services it provides. Utilizing a creative team from a social media agency in Los Angeles is the most efficient path for your brand to achieve this sought-after, seamless presence across various social media platforms.

Effective Branding & Design: Why Consistency Works

First Impressions Count

Today, social media is the most pronounced and accessible way to bring awareness to your business’ services and values. Serious? Family-friendly? All-encompassing fun? There is power in first impressions, and a social media marketing strategy founded on a culture of consistency will establish a positive first impression that accurately communicates your business’ values.

Familiarity

Your target audience should be drawn to your business’ various social media platforms as a result of them having a familiar look. With this, it is increasingly important to develop a well-established, seamless look for your brand that will resonate with your target audience. That is, what content is your target audience attracted to? “You look at something and it reminds you of something else, so you decide to trust it, because it reminds you of something else that you trust.” – Juliette Cezzar, Professor of Communication Design

 

Stitching Together Your Social Media Platforms

Profile Pictures, Biographies, & Usernames

At the forefront of brand recognition and consistency are profile pictures, biographies, and usernames. Having these components of your social media accounts be identical—or in some variation of each other—will often serve as the most pronounced indicators of your brand for your target audience when it comes to navigating across platforms.

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Content

The most effective and reputable social media content is often displayed in a cohesive manner that communicates your business’ identity. Through color palettes and type font, your content on various social media platforms should reflect and complement each other. Notice the RX Bar and Justin’s Instagram and Pinterest grid style. Both brands display a sense of interconnectedness across their social media platforms while promoting their products.social media agency in los angelessocial media agency in los angeles

 

 

Taking Advantage of a Creative Team: Why?

Original & Consistent Content

The key to consistency across your business’ social media platforms is a team that values consistency and specializes in multi-platform brand identity development. This is made possible by having an experienced skillset and using programs specific to cross-platform maintenance. It is equally important to have a collection of original content readily available for use on your business’ social media platforms. Bright Age Digital Creative Agency, a social media agency in Los Angeles, adheres to specific style guidelines to ensure maximum cohesiveness that will communicate your business’ identity. Access to premium, royalty-free images of the highest quality and the latest editing software is the foundation for the creation of the extensive amount of content your brand needs.

Market Trends

In the same way, it is important to have seamless transitions into new marketing strategies across all of your social media platforms. Bright Age Digital Creative Agency is devoted to market research when it comes to social network strategies. Having an involved team that is in-tune with the changing trends is one of the many important tools in maintaining a steady brand identity and presence across the numerous, ever-expanding platforms today.

The Importance of Engaging Copy and Why Caption Interaction Works

To draw a viewer in, the caption of a post must immediately grab his or her attention or spark their curiosity to know more. As social media users scroll through their social media feeds they are seeing hundreds of posts a day, which is why it is important to be one of the few posts that will remain in their thoughts even after they exit the social media site or app. Using a social media agency in Los Angeles can give your media the extra buzz it may need to get the results you want. Read on to understand the necessity of attention-grabbing captions and ways in which you can captivate your audience one caption at a time.

Why Do Captions Matter?

The common saying, “A photo is worth a thousand words” only goes so far until one is on Instagram or Facebook viewing photo after photo and quickly forgetting what they had just seen. Do you remember the ten posts you scrolled through yesterday morning? Possibly, but what you likely remember more is the caption that made you laugh out loud or caused you to linger on the site or profile ten minutes longer than you had originally planned. From a unique caption, one can learn more about the background of the photo, what is being advertised, and the next steps a viewer can take in order to learn more about the post or product. Engaging social media copy creates a relationship with your followers and gives them a deeper insight into who they are following, rather than a merely surface level relationship.

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Engaging Copy

Nowadays, the average attention span is approximately eight seconds. Eight seconds gives one just enough time to view the details of a photo and read a quick caption. Unless the caption invokes an emotion or appeals to the eye, one will continue scrolling or will finish reading the caption with less interest and focus than they originally began with. Two of the main reasons people open Instagram are to find inspiration and entertainment. Therefore, captions that are witty or inspiring, contain statistics, stories, or puns are the most distinguished versus other bland captions.

Before writing a caption, you must decide who you are writing to and what response you are trying to evoke. If you want an emotional appeal, try writing the story behind the photo or insert a thought-provoking quote. If you want a more rational appeal, try writing an interesting statistic or including logic and reasoning in your caption. However, be careful to use sarcasm or irony when using a rational or emotional appeal, as it otherwise can come off as condescending or give the wrong impression.

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Style

To be memorable, one must create his or her own style. This seems easy until someone realizes the word ‘original’ has lost its value because almost everything is inspired by something else. Because of this, use whatever rouses your imagination to create your own style that is unique to you! Use of repetition, alliteration, and assonance can be vital when writing engaging social media copy. “Caption Interaction” will stick with you because it’s catchy and the words work well together. Word choice is crucial to a powerful caption. Words and phrases like: “exclusive”, “now”, “new”, “why”, “how to”, “one day only”, “this is why”, and “you won’t be able to resist” are likely to trigger the reader into wanting to know more. Everyone loves to feel a part of something exclusive or be the first to have the newest iSocial Media Agency in Los Angelestem or participate in the latest trend. Because of this, whether you incorporate a song everyone has been singing recently or the recent food fad everyone is hyped about, common interests work well for catchy and relatable captions. However, if trying to sell a product, make sure you speak in a manner that is still consistent with your brand.

 

Contests/Giveaways

In order to create a relationship with your online community while also advertising your product, contests and giveaways are the ultimate promotion. Humans often need extrinsic incentives to complete a task. Hosting contests and giveaways appeal to the competitive nature of people.  Plus, stating that there is a prize helps reach those who may not be able to afford a service or good while also appealing to the ambitious members of your demographic. Further, telling your followers to tag three of their friends and follow the other accounts you are holding the competition on with as the rules for the competition increases brand awareness and serve as free advertisement. Now viewers’ friends will come across your page and perhaps tag even more of their friends, thus increasing the scale of the competition.

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No matter what social media platform you are on, captions could arguably be the most critical aspect of a post because it’s the first source of information viewers read when they come across a picture. By writing an intriguing caption, your audience is more likely to engage with your page. Additionally, working with a social media agency in Los Angeles can help tell your story through your social media posts. While the photo you post may be exceptional, putting in the effort to create the caption may be what it takes to finally win over your audience.

How to Create an Aesthetically Pleasing Instagram to Boost Your Brand

Instagram is considered to be a blessing to most social media friendly businesses. It is straightforward, easy to use, and focuses on visuals. Due to its simplicity, some users might get lazy or careless in regards to their posts. Even though a user can easily post a photo whenever they wish does not necessarily mean they should.

Posts should be thought out, planned, and often structured, taking previous posts into consideration. Your Instagram feed is a reflection of your brand and should have a consistent aesthetic. By taking the time to learn how to create an aesthetically pleasing Instagram, businesses may not only create feeds that are pleasing to the eye, but that may be recognizable and grab followers’ attention. Content creation companies in Los Angeles are the pros when it comes to creating this perfect aesthetic, so here are a few tips from our own experts.

Know Your Audience

In any business, it is important to know your customers and you should be targeting them at all times. This knowledge should also be transferred to your Instagram feed, creating a timeline that will appeal to them and keep them engaged. All social media channels should be used as a marketing tool to support businesses by giving the community a clear call to action.

Themes

It is beneficial to focus on a consistent theme. This is more than simply a subject matter but can also be seen as composition guidelines. A feed does not need to be restricted to promotions or products, it may also include photos that fit within the aesthetic as well.

Color Palette

A color scheme is what most people first think of in regards to a theme. It must be decided beforehand if you want to keep a consistent color throughout your feed or use a filter that gives every post the same effect. In a grid set up, it is much easier to see the ways in which lighting plays into this as well, being able to see which pictures would look good next to each other. Successful businesses are often consistent with these components, creating a distinguishable feed that will lead people to instantly recognize the brand.

Plan Ahead

Instagram is not about a single photo. It is very important to think about how each image will look beside each other on the grid, providing the ‘big picture’ of your business. Using apps such as Planoly is often smart so you can play around with the order, color scheme, and layout of the feed. It is important to remember you are always telling a story and that each photo contributes to it.

Taking all of this into consideration and capitalizing on tools such as stories, the ‘poll’ feature, the ‘swipe up’ option, or asking your audience questions, businesses can use this social media platform to its fullest extent. Content creation companies in Los Angeles will be able to further help boost your brand’s presence by implementing these tips and more to create an aesthetically pleasing Instagram.

How Hashtag Optimization Can Help Grow Your Brand’s Online Presence

As social media continues to elevate its services, branding and maintaining an online presence becomes more difficult. This article will be able to assist your brand using hashtags to grow your online presence in this competitive day and age. There are three essential concepts that your brand should focus on. The first is creating a brand hashtag. Second, is being consistent with hashtags across all platforms and posts. The final concept is keeping up with current trends. Follow along with our Los Angeles social media agency to better understand how hashtags can grow your online presence.

 

Brand Specific Hashtags

Creating a brand is the first step in growing your online presence. Let us help you take your brand a step further. By creating a brand-specific hashtag, you increase the traffic flow on your social sites. When we say, “brand-specific hashtag,” your brand should have a hashtag that is closely related to either the brand name itself or using the novelty of the company. Let’s say that you are the owner of a luxury fashion boutique, here are some examples of brand-specific hashtags we recommend:

#boutique name   # boutique location   #boutique’s name + fashion   #boutique name + location

Once your brand-specific hashtag is created, viewers will be able to associate the hashtag with your specific brand.The Power of Hashtags

Consistency 

Use consistent and engaging hashtags to grow your online presence. Using Instagram, Facebook and Twitter are the perfect platforms to use your hashtags. For Instagram and Facebook, there are options to create stories and posts that are not directly on your feed but are on your profile. Using the “Hashtag” feature on Instagram stories will increase traffic flow as well.  Consistently using your hashtags draws in viewers to backtrack and re-discover your socials. Using a Los Angeles social media agency increases your chances of growing your online presence to its greatest potential. An agency is able to target an audiences, demographics, locations, and ideal followers that your brand is looking for.

Instagram Hashtags

Trends

A tactical way to boost your online presence in keeping up to date with trendy hashtags. For example, on February 24th, 2019 the Oscar Awards premiered, having #oscar trending on Instagram and #2019OscarsIn5Words trending on Twitter. By using these hashtags on your platforms, you allow a wider audience to find your socials. Events such as the Oscars and national social media holidays, such as #NationalLoveYourPetDay increases a brand’s online traffic immensely. Keeping up with these trends can definitely be exhausting, so leave it up to our Los Angeles social media agency. We keep up with all the new and latest trends in the social media world.

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As the years progress, the expansion of social media grows. Using hashtags to grow your online presence is essential to keep up with online traffic flow. The three concepts mentioned throughout the article play an important role in your brand’s online presence. Using the branded hashtag allows individuals to associate the hashtag with your brand specifically. Consistency shows viewers that you’re eager and ready a positive future. In conclusion, keep up with the social trends and events throughout the years. All three concepts positively increase your online presence by using hashtags throughout your social platforms.

 

Biggest Digital Marketing Trends of 2019

In this day and age, social media is constantly growing and changing. New trends are arising and we must constantly adapt to the additions that social media brings. Not only does the everyday user need to keep up to date with what is new and developing, but so do businesses. Social media now more than ever is necessary for a business to stay relevant when compared to their competition. Knowledge in digital marketing in Los Angeles, as well as all over the world, has really proved to be beneficial to all users.

2019 is no exception to these changes. With social media only seeming to get bigger and better, it is important to stay up to date with these enhancements. Many digital marketing agencies specialize in these platforms and focus on making sure they are always up to date and ahead of the curve. By having people who specialize in the digital marketing world on your side, it can put businesses at ease when it comes to their social media.

Social Listening 

By the looks of it, social listening is on the track to become more and more popular in 2019. This is the process of having digital conversations monitored to really understand what customers are saying about an industry or a brand online. This process provides valuable insights and helps companies look for ways to put what was learned into action. Social listening has proven very beneficial for customer service and reputation management especially. This growing trend has also been a great tool for lead generation and social selling. Here, anyone is able to find the exact services people desire by looking on people’s posts on social media. Since the sharing of customers’ ideas, questions, recommendations, and concerns on social media will not cease, social listening will only continue to grow.

 

Real-time Communication

Social media never sleeps. People continue to talk about, use, and buy products and services even after the business may be closed for the day. With new technology such as scheduled posts and chatbots, social media gives companies the opportunity to never fall behind. Instant gratification is more common than ever. People want their Twitter complaints or questions answered in a matter of seconds. This is exactly why real-time communication is so vital in the customer service realm. Many digital marketing companies specialize in these services and take the burden off of companies that may not have the time to do so themselves. A simple reply in a timely manner can make the biggest difference.

Community Management

Community management is the act of cultivating a community and creating relationships within a brand’s owned social space to attract potential customers or influence them to make a purchasing decision. It is quite a large umbrella that covers acquisition and content validity, social customer care, crisis management, retention, and advocacy. The best practice in regards to this is to continuously take note of what has worked and what has not. By constantly personalizing and attending to the customers, people tend to trust the brand more and will likely buy the product or use the services.

It is always exciting to see the new trends that will take center stage each year. Though 2019 may prove to be challenging with marketers and businesses getting used to new tools and trying to adapt, once mastered, they will prove beneficial and will only expand the ways in which people connect and consume.

How to Revamp Your Social Media in 2019

social media marketing agency - cityIn 2019 set a goal to be more creative, explore, and dive into the endless opportunities that are at your fingertips. Your social media accounts will display the amazing characteristics that deserve to be shared about your brand, YOU!

You are your own brand, let’s make the best of it.

With the help of a social media marketing agency you are one step closer to achieving the recognition you deserve.  Social media does not have a clock in/ out type of schedule, it is all day every day. Every story, post, reply, etc. makes a difference to your followers. This year calls for revamping the social media account that you already have, no need to stick with the “New Year New Me” motto. Improve the already amazing brand you created for yourself. Building on your current platform will increase the likelihood of your current followers to stay with you through your journey. Instagram is the perfect platform to start your revamp. Your feed can make or break a potential follower, first start by determining what feed theme you’re going to use. #contentcreation If you are a coffee shop owner, we could revamp your brand to focus on a rustic vibe. For a clothing boutique, we could work together to focus the feed on a lighter background with pops of colors to bring more attention to the product.social media marketing agency - fist bump

­When to Post

One of the biggest trends of the year is authenticity and connecting with your audience on a personal level. Your followers follow you for a reason, and therefore there is a shared interest between each of your followers and you. That reason might not even be the pictures you post or the colors you wear. The reason could be your writing style, the specific age of the targeted audience, or the time you post. The possibilities are endless. For a coffee shop, posting content during the peak morning hours would better benefit the company. A prime-time television show on the other hand, pushes content out during the evenings because that’s when audiences ­are more active. Catering to your audience’s schedules increases your reach and impressions.

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The New and Trending

social media marketing agency - instaA big trend for 2019 is using Instagram stories. Within stories, there are many exciting stickers that you can use to interact with your followers as well as gain a larger following. The location tag improves the amount of views and traffic that your page receives. People who look up the area you’re tagged can access the post easily using the “Places” tab in the “Search” bar. The “Search Bar” on your Facebook, Instagram and Twitter account is a powerful tool for viewers ­­to find your page and scroll through your content. One of the biggest ways to grow your brand is to use location tags, hashtags, and product tags. The tags improve the amount of views and traffic that your page receives.

Being a Los Angeles based boutique social media agency, we are centralized in the heart of the social media world. Remember, your social media marketing agency is here to assist you with connecting to your audience. Responding to your followers’ comments, direct messages, and managing post interactions leads to an increase in brand impressions. All of the tools are an amazing way to revamp your social media in 2019.

How to Get the Most ROI from Your Social Media Marketing Campaign

Obtaining an ROI from social media is incredibly important for any business investing time and money into their social media presence. When a company or business invests in social media they are hoping to create a pay off in doing so. In order to do this; however, there are certain tactics more equip to assist in growth than others. Read on to discover how to get the most ROI from your social media campaign.

KPI

Establishing what your key performance indicators (KPI) are is essential to maximizing ROI for your business. These indicators highlight what is working in your social media campaigns and what is hindering them. As a business, you want to produce results, but unless you know your KPI there is virtually no way to distinguish these metrics.

Understanding your Insights

No matter what platform you choose to launch a social media campaign on, you must first understand how each social network performs. For example, Facebook insights are very different than Instagram ones. In order to cater to your brand’s audience, you must choose the platform that suits your campaign the best. For instance, Facebook metrics include engagement, impressions, organic likes, page likes, paid likes, post reach, reactions, and unlikes. On the other hand, Instagram focuses on impressions, reach, website clicks, profile visits, post likes, post comments, posts saved, and follows. If your brand was attempting to promote a shirt, for instance, since it is a visual-based campaign it should be done on Instagram. However, if the campaign is about a sale or deal, it would most likely do better on Facebook.

Define what is Important

Defining what is important to your brand, on social media, is crucial for boosting your ROI for your targeted audience. The reasoning behind this is that if you determine what your brand is focused on, you can better serve your customers. For instance, if your brand is predominantly concentrated on customer service, you may want to focus on mentions and response times. By raising your brand’s awareness on social media, you can also maximize the number of followers you gain and the engagement you receive.

Creating ROI from social media is essential for any brand putting time, and money, towards their social media presence. There are many ways to create ROI. However, the bottom line is, know your brand, know your audience, and research your insights. If all of these things are done thoroughly, your brand should be able to see improvement.