Facebook is a potential marketing resource that is often underutilized. Most people log into their Facebook accounts at least once every day. This means that a business that is smart enough to have an engaging online presence can make itself known to consumers on a daily basis. Many businesses struggle with even the most basic online marketing techniques. The first step in a solid digital marketing agency Los Angeles plan is to launch a Facebook fan page for one’s business, but it is hard to know where to go from there. Restaurants should post status updates featuring their daily specials. Businesses should offer exclusive discounts to people who like their pages. Discounts should be offered to patrons who check-in when they arrive at stores or who tag the company in a status update. These marketing techniques utilize the most basic functions of Facebook. Here is how to improve your digital marketing with Facebook apps.
Social media marketing in Woodland Hills advises all restaurant owners to start using Heyo. This app uses mobile widgets that allow patrons to redeem coupons on their smart phones while they are sitting at their tables. North Social allows restaurants to launch new limited-time promotions every day, which helps to promote one-off specials and new menu items. The app includes a trivia game, which engages customers and encourages them to share information about the restaurant with their friends. North Social’s trivia feature would be especially beneficial for a bar that has a trivia night. It would encourage Facebook users to associate trivia with that one bar.
All local retailers should begin using Woobox immediately. It gives small stores several options when it comes to contests and fan interactions. The app’s biggest draw is the photo contest feature. It allows customers to post their own pictures and let other fans vote for a winner. A clothing store could encourage its fans to model the latest merchandise for a prize or a significant discount. The app also creates a tab that features the store’s Pinterest page. Pinterest gives users freedom when it comes to layout and background designs, so a business’ Pinterest page might be more representative of its merchandise and clientele than its Facebook page is. In any case, it is always wise from a digital marketing agency Los Angeles standpoint to have all of one’s social networking pages linked together. However, having a Pinterest page is not an excuse to stop uploading pictures to Facebook. A local business should be constantly posting photo albums of new arrivals and crowded store aisles. This will give fans the impression that the business is trendy and popular.
A professional services provider that is wondering how to improve your digital marketing with Facebook apps should use FaceItPages. Since a business of this nature is selling neither items nor experiences, it is important to inject a little bit of individuality and excitement into its marketing approach. FaceItPages creates targeted ads that only show up to people who might have a need for the services being promoted. Companies that plaster cheap ads everywhere garner bad reputations very quickly. FaceItPages is careful about how the ads are presented to potential clients.
Social media marketing in Woodland Hills emphasizes customer interaction, or at least the appearance of it. These apps give people ways to connect with a business in ways that do not require much time or effort on the owner’s part. Fostering that kind of connection is the best way to cultivate customer loyalty.