How to Improve Your Digital Marketing With Facebook Apps

Facebook is a potential marketing resource that is often underutilized. Most people log into their Facebook accounts at least once every day. This means that a business that is smart enough to have an engaging online presence can make itself known to consumers on a daily basis. Many businesses struggle with even the most basic online marketing techniques. The first step in a solid digital marketing agency Los Angeles plan is to launch a Facebook fan page for one’s business, but it is hard to know where to go from there. Restaurants should post status updates featuring their daily specials. Businesses should offer exclusive discounts to people who like their pages. Discounts should be offered to patrons who check-in when they arrive at stores or who tag the company in a status update. These marketing techniques utilize the most basic functions of Facebook. Here is how to improve your digital marketing with Facebook apps.

Social media marketing in Woodland Hills advises all restaurant owners to start using Heyo. This app uses mobile widgets that allow patrons to redeem coupons on their smart phones while they are sitting at their tables. North Social allows restaurants to launch new limited-time promotions every day, which helps to promote one-off specials and new menu items. The app includes a trivia game, which engages customers and encourages them to share information about the restaurant with their friends. North Social’s trivia feature would be especially beneficial for a bar that has a trivia night. It would encourage Facebook users to associate trivia with that one bar.

All local retailers should begin using Woobox immediately. It gives small stores several options when it comes to contests and fan interactions. The app’s biggest draw is the photo contest feature. It allows customers to post their own pictures and let other fans vote for a winner. A clothing store could encourage its fans to model the latest merchandise for a prize or a significant discount. The app also creates a tab that features the store’s Pinterest page. Pinterest gives users freedom when it comes to layout and background designs, so a business’ Pinterest page might be more representative of its merchandise and clientele than its Facebook page is. In any case, it is always wise from a digital marketing agency Los Angeles standpoint to have all of one’s social networking pages linked together. However, having a Pinterest page is not an excuse to stop uploading pictures to Facebook. A local business should be constantly posting photo albums of new arrivals and crowded store aisles. This will give fans the impression that the business is trendy and popular.

A professional services provider that is wondering how to improve your digital marketing with Facebook apps should use FaceItPages. Since a business of this nature is selling neither items nor experiences, it is important to inject a little bit of individuality and excitement into its marketing approach. FaceItPages creates targeted ads that only show up to people who might have a need for the services being promoted. Companies that plaster cheap ads everywhere garner bad reputations very quickly. FaceItPages is careful about how the ads are presented to potential clients.

Social media marketing in Woodland Hills emphasizes customer interaction, or at least the appearance of it. These apps give people ways to connect with a business in ways that do not require much time or effort on the owner’s part. Fostering that kind of connection is the best way to cultivate customer loyalty.

Four Best Practices for Your Fall Digital Marketing Strategy

Marketing campaigns are always changing, and, and times, it can be a little daunting to keep up. At the core, though, for a successful marketing campaign, if marketers follow these four social media strategies, their companies will get more exposure than ever. Discover four best practices for your Fall marketing strategy, for your Los Angeles social media marketing campaigns.

Step 1:  Become Active on Google Plus – Google Plus might not be up to the same level of popularity as Facebook or even Twitter, but that doesn’t mean it’s unimportant. If anything, Google Plus should become your best friend for social media marketing Los Angeles. Because Google’s search engine is the most visited, it has a lot of stature, and their algorithms to decide what is displayed first in a search engine can be tricky to figure out. To encourage more Google Plus activity, Google often displays companies with a Google Plus account first in a search over one that does not. This means if you want to have a more prominent and SEO-friendly web presence, you need to make a Google Plus account and use it often.

Step 2: Create a Facebook Contest For Your Company – People love contests, and they especially love them even more if a prize is offered. To make your digital marketing agency Los Angeles shine — and to bring in more Facebook likes — offer a contest that fits the needs of your clients and consumers. Find out what people’s interests are, and then meet them accordingly. To have a digital marketing agency Los Angeles, you need to be on your toes both online, and when you create this Facebook contest, do not just make it something people will not be interested in. As for the Facebook contest itself, for Facebook users to enter the contest and win the prize, make sure they like your page and share it. This will not only increase your likes, but it will also increase your exposure to people who may not have known about your agency.

3. Beef Up Your Pinterest Page With Content – Pinterest can be used way beyond personal use. In fact, for social media marketing Los Angeles, it’s a perfect tool. Create different boards for different clients or services offered, and then direct Facebook or Twitter followers to the page. They will have a more visual approach as to what you offer, and they will also be more likely to visit the pages provided on the pins.

4. Create A Blogger Outreach Program – Having a blog for your company is great, but if no one is looking at it, it is useless. This is why you need to create exposure for your blog with a blogger outreach program. Contact other agencies or companies with blogs similar to yours, and offer to both mention one another. This is a symbiotic system that will give you a new level of exposure. Also, if marketers want to keep up their business, they have to keep up with the latest and greatest blog services and sharing methods offered. To keep in the know, follow technology and other marketing Twitters and blogs.

Best Practices for Social Media Marketing in Los Angeles

Discover some the best practices for social media marketing in Los Angeles. It is essential to define your target market and determine what engages them.

Target Market:

First things first! This may seem basic, but it is constantly glossed over. Know who your audience IS and who you WANT your audience to be. I can’t emphasize this enough. In a large urban area like Los Angeles people are constantly bombarded with marketing messages and the majority of those messages may not even apply to them. This has created a culture of people who tune out advertising. If you are trying to sell ice cubes to Eskimos, you are failing, not to mention, probably wasting time and money. Be very clear about who you are marketing to and why before you even begin creating a marketing campaign. If you are planning to do social media marketing in Los Angeles, get even more specific and consider hiring a Los Angeles Marketing Agency. This is the only way to create real relationships with real clients.

Engage your Target Market:

This applies to social media marketing in Los Angeles or any large urban city for that matter.

It is no longer effective or acceptable to simply advertise at or to people. You must engage with people on a different level. Everything is interactive these days and demands an “experience” rather than just a message. This is where social media marketing comes into play. Everyone knows that this is essential to any business that wants to succeed in todays market. Businesses need awareness to survive! The companies that are good at social media marketing are the companies that thrive. You have your work cut out for you! Here are a few suggestions:

-Minimally you need to have a website, Facebook page, Twitter account and LinkedIn profile.

-If what you offer will benefit from beautiful visual marketing and photos consider Tumblr and Pinterest accounts as well.

-Make sure all of your web based social marketing is consistently well integrated with photos, logos and brand recognition. Make sure all of those files that are uploaded are the proper sizes. There is nothing more unprofessional looking than logos that don’t fit in specified parameters.

-Use the above sites to engage your current clients and recruit potential new clients by 1. constantly generating fresh and engaging content that your audience will relate to and want to share with others and 2. giving them reasons to engage such as contests, coupons and surveys. These are things that create brand loyalty and familiarity. Check out sites like Woobox and Survey Monkey to see how you can integrate them into your social media marketing in Los Angeles.

-Use the direct advertising services of these social media marketing platforms – On Facebook, LinkedIn and Google target customers by placing CPC (cost per click) ads in the sightline of your specified audience. You can appeal to people in a certain zip code radius and even get as specific as industry, education level, job title and favorite bands! To have the most cost effective ad campaign, know your target market!

-Consider mobile commerce and how it applies to your industry. Mobile commerce is currently growing exponentially. Perhaps there is some targeted app development in your future?

-Build smart contact lists and offer a newsletter and a blog. Again, offer ways to interact through coupons, contests surveys, fresh content and information. People today are information addicts. You must target and then retarget your audience with emotion. Ask for their opinion. Generic marketing no longer works. Knowing who your target audience is will make developing your fresh content much easier.

-Keep track of your data! Which add campaigns worked and which tanked? In order to evolve and grow your strategy you must constantly evaluate the effectiveness of your social media marketing techniques.

Remember, people want more than information, they want experiences. How can you give your audience an experience? If this all sounds like another full time job, that is because it is! Hire a professional. Especially in a big city like Los Angeles, it is absolutely necessary to have a professional Los Angeles Marketing Agency on your side who knows your target market and will manage the social media impact and image of your company accordingly.