It is crucial for a company to start and maintain a social media presence. After all, these social media accounts allow your business to engage your target audience, while promoting your band to gain leads and convert customers. While some businesses are weary whether or not they should get an Instagram account in particular, you shouldn’t be. Your brand needs to be on this social media site for a variety of reasons. Check out 5 of them below:
1. It’s Simple
Unlike some other social media accounts, Instagram is a simple way for posting a stream of content. In the past, when businesses wanted to post pictures they had to crop the image in Photoshop on a desktop computer. This was very time consuming. With this particular social media site, though, it’s made specifically for instant smartphone photography. You can crop photos, add a filter and write some text in a matter of seconds. Now, you can even upload videos to the social media site, which is helping to replace even more media platforms.
2. Gives You a Chance to Use User Generated Content
Right now, it’s very popular and trendy for a business to incorporate user generated content into their content. Instead of always providing your own content, you can use images or videos that your customers have already put together. Out of all social media sites, Instagram is really great at letting you access this content and then posting it on your own account. You can even employ contests to have your audience send in content to you.
3. Ability to Develop Relationships With Your Customers
It has been shown over and over again that people will be more likely to click on a link with a person’s face next to it than one that doesn’t have this. This is just an example why a social media site like Instagram is vital to tell your story. Your brand should use this opportunity to post images of you, your staff, your stores, your customers or anything else that really depicts the personality of your company. These pictures will hold the interest of your customers more than any block of text could. That’s why this social media website will help you deepen customer engagement and really get to connect on a personal level with your target audience.
4. Connects with Individuals All Over the World
The customer base that a lot of companies have is based strictly on their marketing budget and the services they can afford through a Los Angeles social media management company. That’s why if you want to reach a wide audience that’s made up of people all over the globe, this social media site is the way to go. It can really help your business expand your reach. In fact, over 65 percent of users live in a country other than the United States. Plus, since it isn’t text-heavy and is mostly made up of pictures, this social media site can overcome any language barrier. Remember, pictures are universal.
5. Drive in Traffic to Your Business
As any Los Angeles social media management company would tell you, the end goal of any social media website is to drive in the amount of traffic that comes to your business. While you can’t share active hyperlinks in the comments and captions on your Instagram photos and videos, you can place an active link in your bio. Then, all you have to do is tell people to click on the link in your bio. When they do that, they’ll be directed right to the page you want on your website. You can change this link as much as you want, strategically driving in your target audience just how you’d like.
It’s clear that social media websites like this one are essential to the success of your brand. If you’re looking for a Los Angeles social media management company to help you tackle this area, come to Bright Age. Here at Bright Age, we are a business that specializes in social media management, web design and search engine optimization. Give us a call at Bright Age to get started.