Utilizing Social Media in the World of B2B Marketing

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More and more B2B marketers are turning to social media to expand their networking opportunities, leads, and overall sales. Marketing directly to consumers and marketing to businesses follow a similar strategy path but with some key differences. To make sure your B2B social media strategy is successful, it is important to hire a social media agency in Los Angeles.

To stay ahead of the competition, B2B marketers need to focus on quality and engaging social content as social platforms grow increasingly crowded. Bright Age, a social media marketing agency, can help you elevate your social strategy and ensure that your content stands out. Here’s how Bright Age puts its services to work for B2B clients on social media.

Casual Content Distribution

Parex USA LinkedIn post screenshot to show example of casual content distribution.

The success of your B2B social media marketing depends on being able to communicate the benefits of your products and services without seeming too sales forced. The poor habit of pushing hard-selling content is one of the main problems of B2B social marketing. Instead, you should concentrate on casual yet professional communications, using peer-to-peer interactions to highlight the benefits of your products.

Write with your prospects in mind and prioritize their demands. This is demonstrated by Parex USA, which shows how the product can make the prospect’s life easier. In this scenario, a lightweight solution that looks like brick and provides other advantages is the way to go. Bright Age assists Parex USA in maintaining high-quality social media platforms that distribute helpful material and inform potential and current customers.

Educating Audiences

The B2B buyer’s journey entails more than simply looking at a website or comparing prices. A large majority of B2B buyers conduct independent research to guarantee that the companies they support are trustworthy.

Teaching your audience is the most effective method to establish credibility. Here at Bright Age, we offer a premium blog collection of information from social media and digital marketing industry expertise and best practices. This is done to give potential clients the assurance that they are dealing with a reputable and skilled company. This is a method that Bright Age offers to their clientele. Plastpro’s blog features door purchase advice, installation help, and ideas and inspiration to help them focus their social media approach on actionable, educational content.

Stay True To Your Message Across All Channels

You must be consistent with your social media marketing approach in order for it to be effective. If you simply post when you have a few spare minutes, you won’t get enough exposure to your potential clients to make a difference in your sales. Your social media followers must be aware that new content will be posted at least once every few days. A stale social media profile, on the other hand, can give the wrong message about your company, implying that you’re out of touch or understaffed.

Plastpro Instagram and LinkedIn post screenshot to show example of true messaging.

Customers must hear the same message numerous times before taking action.  Many customers read postings across several social media platforms, so you should be expressing the same thing on all platforms you utilize. For example, Plastpro uses Bright Age to keep their brand consistent and authentic across Instagram and Linkedin. Because these platforms are so different, there are a few changes to match the target audience. The core message, though, remains the same.

Create Brand Awareness

EMCORE LinkedIn post screenshot to show example of creating brand awareness.

Because there are so many voices in the B2B space, it’s critical to let the world know who you are. Businesses must define who they are, what differentiates them from competitors, and what they value as a company. It’s the ideal time to do it on social media. EMCORE, for example, uses Linkedin to promote pieces of content that highlight their services. It’s a good idea to get creative with this and use video to represent your business.

Developing the right marketing strategy doesn’t have to be a headache. We’re here to help! As a social media marketing agency, Bright Age can take on B2B marketing to ensure your business is successful.

How to Implement Seasonal Marketing to Grow Sales

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Each season brings fresh opportunities for businesses to grow and thrive. Seasonal content creation can be a strong approach to take advantage of people’s natural shopping habits in the spring, summer, winter, and fall.

Seasonal marketing involves adapting your content creation to the current season. In other words, your industry should focus on major events and national or international holidays. Looking at the calendar, discovering appropriate opportunities, and capitalizing on them is what seasonal marketing is all about. This means attracting more attention to your product or service in order to increase revenue. Bright Age, a marketing agency in Los Angeles, generates content to assist you achieve your business goals.

Seasonal Tactics

People think of October as a fresh start because summer is coming to an end, and a new school year is approaching. Use the cooler fall weather and the changing color of the leaves to your advantage in marketing campaigns. Halloween, Thanksgiving, and Black Friday are all prominent fall holidays that might inspire some innovative marketing strategies.

With Christmas, New Year’s, and Valentine’s Day all occurring around this season, it’s the ideal time to create relationships with customers beyond your products or services–ultimately resulting in trust, which can lead to increased sales.

Listen and Focus on Feelings

Fall is a feeling, not just a season. Fall contains a variety of events that have warm, nostalgic associations, such as sweater weather, apple harvesting, Halloween season, football, and festive family time. To stand out and make a good impression, Bright Age has integrated this into seasonal marketing efforts. In our marketing and seasonal content for clients, we use that mood and pleasant associations with fall vibes to our advantage.

For example, one of our clients – Supercare Health, assembled a collage of their team dressed up together for Halloween. This marketing strategy was used to display great team spirit while capturing holiday fun that stands out. This gives consumers the warm and heartfelt feeling that fall brings to their company as well.

Instagram marketing agency screenshot of Supercare Health post to show example of content creation.

Drop “Time Bombs” Into Your Content

“Time bombs” are references to current events that provide your audience with instant hooks. You can incorporate these into your content or use them selectively throughout your campaign. This is a strategy that Bright Age employs with our biggest client, Galaxy Theatres. For example, we just released a post about the beautiful fall displays that had been set up across the theatres. With pumpkins and haystacks to kick off the start of fall, the community was drawn to take friendly photos and enjoy the new fall décor. Referencing or basing some of your material on a season like this could help your content gain more visibility.

Instagram marketing agency screenshot of Galaxy Theatre post to show example of seasonal display.

In the B2C realm, you could reference pop culture events, like the recent ghost trend on TikTok. Bright Age utilized popular culture and relevant topics to attract consumers on a fast growing platform. This TikTok made Galaxy Theatres’ content more relevant and more shareable. With this kind of content creation, the limited release creates a sense of scarcity that triggers consumers to move quickly and get there before it’s gone.

Match the Season to Your Brand

The season should serve as a vehicle for getting your brand’s message out in a distinct and different way. Remember your “Why” with your company’s basic principles and don’t let it take over your messaging. It’s not only about your products and services; it’s about engaging with your audience’s emotions and current situations.

Two of our Bright Age clients did a fantastic job with their Halloween campaigns. Plastpro did an excellent job of incorporating festive decor into an earlier photo of a front porch. Elite Dance also employed a similar method to market their company by dressing up in witch hats and pumpkins. This post had a seasonal theme, yet it still conveyed their primary message of “Spread the love of Dance!”.

Instagram marketing agency screenshot of Elite Dance post to show example of seasonal content.

Bright Age Digital Creative Agency develops content creation for clients based on the industry market and the current season. Our marketing agency assists experts in navigating clients through the shifting seasons in order to maximize brand growth and success.

How Back to School Marketing Campaigns Can Boost Sales

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Students, parents, and teachers in the US are excited to be returning to in-person classes. September has arrived, and with it, back-to-school shopping sprees. Beach afternoons and vacation days are slowly coming to an end, and back-to-school sales provide an opportunity to dive into seasonal marketing and refocus your campaigns. For most families, spending will take place in a short amount of time with immediate decision-making. With the help of Bright Age, a digital marketing agency that creates content tailored to all target audiences, you can learn how to make an impression with eye-catching campaigns to boost company sales after summer break.

Attract with Engagement 

A crucial stage in a successful social media marketing campaign is user engagement. Taking the time to engage your users can help your company appear more personal to potential customers, making your campaign stand out and make an impression. In terms of social network activity, August is a relatively slow month. If you want to grow your business and gain the engagement you had before summer, we recommend focusing on campaigns that encourage involvement. You can promote your brand by holding a contest in which your followers discuss their favorite and least favorite aspects of back-to-school. You could also inquire as to what challenge they have set for the upcoming academic year. The simple mechanic of interactive contests, or asking about favorite back-to-school memories, will result in positive sales. Agencies like Bright Age have all the appropriate tools and software to help you individually respond to customer reactions or inquiries, providing a more personalized experience.

Staples Twitter Post Screenshot

Staples does an excellent job at incorporating interactive posts for their back-to-school campaigns, making people spend more time looking and thinking about their company.

 

Generate Buzz with Promotions

A powerful promotion, on the other hand, can always make a bigger impression. With parents and caregivers on the lookout for a sale, now is an excellent time to spark their interest with giveaways and rewards. Generating buzz through promotions or giveaways is a great way to assist and guide your customers with their back-to-school purchasing sprees. Sales are directly affected by promotions and they bring a lot of brand recognition. While generating traffic to your website and business, the correct promotion or giveaway helps parents and students ease back into the school year.

Boogie Wipes example of successful marketing strategy

Consider making a basket of your top back to school products and giving it to customers who engage with your brand. For example, take a look at Boogie Wipes’ marketing strategy. The company collaborated with other influential brands and bloggers in 2015 to host a massive back-to-school giveaway. The winners received a backpack with school supplies, gift cards, Boogie Wipes products, and more.

Use Marketing Personalization

An efficient social media marketing agency will concentrate on managing several platforms for different types of people. Your marketing campaign should reach every target audience in the appropriate manner. To segment your target audience and experiment with marketing personalization, use tailored data to recommend college supplies to students and back-to-school clothing for kids to parents with school-aged children. It’s crucial to choose the correct ad style if you want to maximize your reach. When it comes to your website, using the best SEO strategies is a must. A professional social media marketing agency, like Bright Age, will ensure that your company ranks at the top of any online search, allowing you to reach a wider audience.

Boost Sales by Marketing to Educators

When planning a marketing campaign, students aren’t the only ones to think about. Teachers must be just as prepared as their kids when the new school year begins. Marketing to teachers is a terrific method to boost the success of your back-to-school campaign and improve revenue. The best way to advertise your product or service is by showing how much relevance a brand has. This might boost revenue and attract new customers. Another advantage is that if parents witness instructors purchasing products from your company, it may encourage them to do so as well.

Target marketing campaign to target educators

Reach more shoppers by marketing on digital channels

One of the most powerful and widely utilized marketing strategies nowadays is social media. Use social media to find out what school supplies are currently in demand, then promote your brand for maximum reach. For your back-to-school marketing campaign, social media is a fantastic tool. According to Andrew Hutchinson on Social Media Today, Pinterest is one of the most popular platforms to reach parents and parents-to-be. To further promote your campaign, you can partner up with social media influencers and brands to increase traffic and sales. Elite Dance is a great example of how they market their dance classes for back-to-school on their social media platforms.

Elite Dance Instagram Screenshot

How to Tap into Nostalgia with Social Media Marketing

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Whether it’s our favorite childhood games, the smell of grandma’s freshly baked cookies, or the TV shows your family would run to the couch to catch as it aired live –there’s something magical captured in memories of the past. And it seems like lately, there’s always something that grabs our attention due to its appeal to nostalgia. Our favorite childhood products and media continue to resurface and be reimagined, often garnering huge amounts of buzz surrounding their advertising.

There’s a reason why nostalgia in marketing performs so well. That instant feeling of wistfulness, charm, and excitement associated with these products that tap into our nostalgia is a powerful and distinct feeling. By tapping into your fond memories of the past, businesses are able to connect with their audience instantly and on a deeper level. 

Using nostalgia in your social media marketing is a smart tactic for businesses to use, and we’ll help break down how to integrate it into your social strategy!

Post a Throwback

Whether it’s a weekly #TBT or it’s your first time posting a throwback post, everyone loves a good trip down memory lane!

golden girls nostalgic instagram post for social media marketing

golden girls nostalgic instagram post for social media marketing

The Golden Girls is an excellent example of an account that posts throwbacks that its audience loves. By posting photos and quotes of iconic episodes, long-time fans of The Golden Girls can continue to connect and engage with the show. 

If you’re not sure what to post, going through old photos and sharing your growth as a business over time is a fun way to have your followers connect with your business and its journey. Plus, it’s a nice way to engage your audience and tap into their nostalgia if they’ve been a long-time follower of your account. 

xbox twitter post to integrate nostalgia into social media marketing

Integrate Nostalgia Into Your Product Offering and Social Media Marketing

Get creative in how you can tailor the nostalgia factor towards your current product or service. Creating a campaign that focuses on taking your customer down memory lane can be a great way to resonate with your audience. Additionally, advertising your campaign on social media allows for people who see it to interact and spread the excitement through sharing your post with others. Of course, before tackling this it’s important to build an understanding of your audience, listen to their input, and create experiences carefully tailored towards their interests. 

For example, Galaxy Theatres’ Flashback Cinema Program allows its audience to enjoy classic movies they love on the big screen. Movie-lovers are able to go out and re-experience watching their favorites in a special setting, complete with the added perks of the “movie theater experience” like snacks and drinks. The Flashback Cinema Program is also effective in keeping customers coming back to the theater and building customer loyalty.

Overall, integrating nostalgia into your product offering and social media advertising can be an effective tactic for your audience to connect with your business and build buzz around your brand. 

Taking Your Social To The Next Level

Tapping into nostalgia with your social media marketing is a great way to bring life into your modern campaign. Since social media was built with the function of connecting with others, it makes perfect sense to post content that helps us connect through shared cultural experiences. 

Of course, using nostalgia is only one potential tactic your business could use to diversify your content and connect with your audience. It may be helpful to consult the help of a digital marketing agency, whose experts in creating social strategies can help your business reach its unique goals. Contact us at Bright Age to find out how we can help your social media marketing connect with your audience and help your business thrive!

Rebranding a Company for Social Media

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When introducing a brand to social media, many companies may realize that their current branding does not fit the feel and needs of specific platforms. This creates a need for the company to begin rebranding itself. Of course, the easiest way to accomplish this task would be to hire a social media marketing agency. From there the company can discuss with the agency and find the best solution to their problem. Though a social media marketing agency would be able to solve the company’s rebranding problem, it is still important for the company to understand the steps that go into brand development and rebranding. That being said, here are 5 of the most important steps in rebranding a business. 

1. Examine Your Current Strategy  

Regardless of if it is defined or not, all companies have a social media strategy. Social media strategy does not mean that your company has an Instagram, Facebook, etc. Rather a social media strategy is your target audience and how you cater to them. Some good questions to ask yourself in this step are: 

  • Who is my target audience? 
  • What kind of content is our company posting and how frequently?
  • Does our current content reflect the current social climate, popular trends, and popular culture?
  • Why does our company need to rebrand? 

2. Research Your Competitors Platforms 

Standing out is an important step in rebranding, but how can you stand out if you don’t know what you’re standing out from. Take some time to look at your competitors’ accounts and learn their social media strategies. Pay close attention to their engagement, content, and company culture. Is there anything you would like to adopt for your own platform? 

3. Establish Your Goals 

Create meaningful goals that keep you on track. As you reach success within these goals, they will provide a sense of accomplishment in your brand development. When establishing your goals, think SMART (specific, measurable, achievable, realistic, timely).

4. Build on Your Fans’ Needs

Whether you have established social media platforms or not, an established company always has a fan base. When rebranding your company, look at your current fans and cater to what they want. Understand their wants and needs, then build your campaign off of them. 

5. Launching Your Social Media Rebrand 

This last step is all about your platform and how your company plans to use it. Before officially relaunching your social media rebrand, it’s time to step back and take a look at your brand development.

  • Create your brand message, what do you want your audience to know about you during this change? 
  • Update all your visuals to match your new company’s brand.
  • Change your content to fit the social media platform you are posting to. 

The biggest step to rebranding your company is to stick with it. A rebrand won’t just happen overnight, but with continual work and small adjustments, a rebrand can be the exact solution to a company’s problem. If your company has decided to work on rebranding without the help of a social media marketing agency, it could be wise to look at bringing on a few new team members specifically designated to working on social media platforms. If this idea is not within your company’s budget, another possibility is to delegate responsibilities to specific people within your team. At Bright Age, we understand that rebranding can be overwhelming. If you’re interested in hiring an agency to assist your company in the process, we’re here to help. 

How to Use Twitter Trending Topics in Your Marketing Strategy

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Twitter marketing agency blue icon

Many people choose to use Twitter as their main source of news as they have ingrained the habit of waking up in the morning and checking the social media app for all the trending topics of the day. Since Twitter offers communication convenience paired with a visually appealing app design, it’s no wonder this platform has risen to become one of the top-performing social media sites of the century. As a Twitter marketing agency, social media experts here at Bright Age understand just how important it is to follow and strategize the use of trending topics on Twitter. Being informed about the conversations users are having on Twitter and then using this information within your own marketing strategy will help your business stay relevant in the social media loop. Your brand will appear informed, aware, and caring—everything a consumer wants a business they support to be. Keep reading to learn about a few ways your business can use trending topics on Twitter to build a strong social media marketing strategy!

Understand the Conversation

Twitter icon and hashtags for Twitter marketing agency

Twitter makes it extremely easy to see what people are talking about. This can come in handy if your business releases a new product or service and you want to find out how people are feeling about it. You can do a quick search by typing in a few keywords describing the tweets you want to see. This is one of the most useful features offered on Twitter because it automatically sorts through millions of tweets to show you exactly what you’re looking for. This information can then be used to help you better understand the conversation circulating around your products or services, so you know what to keep doing or improve on.

Use Hashtags When Relevant

Twitter hashtag symbol for Twitter marketing agency

Remaining true to brand values is essential in maintaining a successful business in the public eye. On Twitter, everything is public to your consumer base, and even deleted content can resurface, so only post content that is relevant to your brand image and be sure that it promotes your business in a positive light. As mentioned earlier, the search feature can be your best friend. You can search for trending topics or get more specific to search for particular keywords to understand the general conversation about anything you want to know. Then, you can get involved by using hashtags related to these topics. It’s obvious when brands use random, trending hashtags just to gain visibility, so be careful when deciding which conversations to join in on.

Take Advantage of Promoted Trends

People using phones at Twitter marketing agency

If your business is willing to dish out some money to advertise on Twitter, Promoted Trends are the way to go. Promoted Trends can help brands gain visibility when releasing a new product or service as they are directed toward specific audiences that have shown interest in related businesses and categories. Also, you won’t have to worry about competing with any other businesses because of Twitter’s exclusivity policy which states that only one client per country can advertise using Promoted Trends for 24 hours. This gives users plenty of time to see the trend appear in their feed, click on the trend, and become familiar with your brand. All in all, social media experts here at Bright Age, a leading Los Angeles-based Twitter marketing agency, hope you have gained some insightful strategies for using trending topics on Twitter to your advantage. Implementing trending Twitter topics into your social media marketing strategy can be especially beneficial for your business because it will make you appear informed and aware of current trends to your consumer base. Consumers are attracted to businesses who hold true to their original brand values and showcase themselves in a positive light, so make sure to join in on conversations relevant to your business. If you have any questions about building a successful Twitter marketing strategy, feel free to contact us!

How to Market to Gen Z

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Copywriting for your business’s blog, email, or social media post is a tricky process that requires practice and openness to feedback. If you’re writing copy for your business, here are 10 common copywriting mistakes to avoid.

Picture of telephone to visualize call-to-action in posts with a content marketing agencyForgetting Your Audience

Writing without an audience in mind makes your advertising less effective. You must understand what motivates and intrigues your audience, so you can write from their perspective instead of your own. A content marketing agency like Bright Age can help you define your audience and fine-tune your copy to make it relevant, eye-catching, and successful.

 

  1. No Call-to-Action

Your social media copywriting should include a short call-to-action, such as subscribe or learn more, that directs viewers to your website or products. Without this, your copy becomes passive and may see a lower conversion rate. If there is a discount or reward to incentivize the call-to-action, include it in your copy to grab attention quickly.

 

 

  1. Overwhelming Jargon

Don’t assume that everyday consumers understand the technical terms that are common for your company. Consumers don’t want to read long-winded paragraphs about the product’s design and details, as this kind of information overwhelms them and prompts them to skim your writing. Focus on quality over quantity by keeping your content simple and digestible.

 

  1. Too Wordy

Simplifying your writing makes your copy more eye-catching. Eliminate unnecessary phrases such as It is important to know this because…and instead jump right into the explanation. Also cut out words that don’t add much value, such as very and really. Succinct writing is especially essential for social media copywriting to keep people engaged with your content. As a general rule of thumb, delete any words that don’t serve a clear purpose.

 

  1. Too Choppy

Alternatively, many writers use short, choppy sentences that sound unnatural. While you should keep wording simple and succinct, you should also maintain a natural flow. Use commas to combine short sentences, and add transition phrases to guide readers through your blog or caption.

 

  1. Typos Abound

Though spellcheck wards off many common spelling errors, you should proofread your finished copy at least once before posting it. Typos can be as simple as a missing comma or the wrong form of “there.” Still, they make your writing look sloppy and turn away readers from your brand. Send your work to your peers for a new set of eyes.

 

 

  1. Lacking Keywords and Hashtags

Keywords and hashtags attract viewers to your social media post or blog. When you write a blog, choose a couple relevant phrases to incorporate into your article. A content marketing agency can help you integrate them into the URL, title, and alternative text to maximize SEO. Similarly, don’t be afraid to use hashtags in social media copywriting to reach additional viewers.

 

  1. Trying Too Hard

Some companies try too hard to make their writing relatable and lose their authenticity. For instance, a brand reaching out to young people might go overboard on pop culture references and slang in order to seem trendy. A touch of relatability adds shine to your marketing strategy, but be careful not to come across as desperate. Additionally, try not to imitate successful competitors in an effort to remain relevant. Copying content from other companies will likely make your brand seem unoriginal.

 

  1. Inconsistency

Strong brands keep their content consistent across platforms. While it is okay to slightly alter your technique based on the social media platform, your basic tone and content should remain the same. This will make your brand appear cohesive and reliable to your entire audience.

 

  1. Mobile Unfriendly

In a time where mobile devices are a top way to consume information, be sure your website copy is optimized for mobile devices. Use a large font and keep paragraphs relatively short in order to make your words readable on a smart phone. Since people use their phones for quick, digestible information, make sure your headline is strong and your writing is not too long-winded.

 

 

A content marketing agency like Bright Age can help you avoid these common mistakes by creating interesting, clean, and relevant copy. These copywriting tips are a simple way to enhance your marketing strategy and increase your sales!

The Growth of E-Commerce During the Stay at Home Order

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During COVID-19 and the stay at home order, the shift from in-person purchasing to e-commerce has impacted businesses everywhere. With travel, hospitality, and non-essential retail losing sales and filing for bankruptcy, new marketing strategies and online sales have become a necessity for the survival of companies.

Social media marketing agency photo of plants, glasses, desk and ipad for blog post

Despite this decrease, the pandemic has allowed for a growth in companies that have a successful online presence or who already made most of their online retailing.  People have also been buying things online that they have never previously considered; online grocery, educational software, health and wellness, and video conferencing software has received more demand than ever before and with ever-growing numbers. Social media marketing agencies have a real opportunity to increase sales in these areas as people are scrolling through Facebook and Instagram more often. In April alone, online sales grew by 50% and online grocery sales hit $7.4 billion in June. Even with the reopening of some brick and mortar stores, it is expected that many of these patterns will stick. Brands like Warby Parker and Glossier have made up the money that they would have made in person from their online sales.

Social Media marketing agency screenshot of warby parker glasses and coffee for blog post

The businesses that are benefiting from the stay at home order span other than the obvious, like Amazon, and companies selling nonperishables and emergency supplies. With no need to spend money on travel, luxury, or brand name items or expensive restaurants, money is being allocated to activity-based and practical products. From specialty wines, books, home decor, and pet products, more time at home means there is more time for things like cooking, reading, spending time with pets, or a home renovation project. 54% of Americans have also reported purchasing something from a brand that is “new to them, “creating an opportunity for many smaller, new companies with a successful online presence.

Marketing strategies have als

o shifted due to the lack of people leaving their houses and an increase in the amount of time people are spending on social media. Although the trend of people spending so much time online is not expected to stay, the transition to using social media marketing agencies over other forms of advertising will. The timing for when and how people buy products has also shifted with more people buying one item per day as opposed to many items at once. This indicated that online marketing and personal branding could make an even bigger impact at this time as people are making buying decisions based on social media posts and articles recommending products or companies. Consumers have also placed a larger emphasis on a brand’s ethics, and more time is spent doing research into how a company treats its employees and sources their materials. This indicates a bright future for sustainable and fair trade businesses as well as a growth in these practices across the board.

Social media marketing agency photo of online buying with debit card for blog post

Despite the difficulties of the time that we live in, quarantines have alleviated many severe time shortages that many people and families faced pre-COVID-19. This positive change is likely something that people will not want to give up when stay at home orders end and time goes on. The ancillary effect of COVID-19 on consumer behavior is enormous and unlikely to revert back the way it was, and the ability to not spend time at the grocery store or drive somewhere for a specialty item is appealing to more and more people. Office workers are also finding that they can do the majority of their job from home, eliminating the need to travel for work. It is expected that by mid-2021, 25% of total retail sales will be online causing e-commerce brands to emerge as victors even as the economy and our lives go back to normal. If you’re looking to expand your business’s online presence to market yourself as an e-commerce brand, connect with Bright Age at https://brightage.com.

How Social Media is Thriving in the Entertainment Industry

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The entertainment industry has become one of the most enticing, creative, and marketable industries in the world. Because of social media, this has evolved drastically in the past decade. Whether it is a movie trailer, an event, a concert date release, or what the celebrities and influencers are up to, social media is what links the audience to entertainment in an appealing and engaging way. In order to fit every need of the community, companies have the option to incorporate a social media agency into their business plan. Bright Age is a social media agency that truly cares about the content integrated into your brand.

 

TV Shows

As we all know, TV shows can be one of the most entertaining things to discuss via social media. Even if you have not seen the latest episode of the most talked about TV show, you can view your social media feed to find the latest news. A seamless example of this would be ABC’s iconic show, The Bachelor. A social media agency is responsible for engaging with the show’s audience, making your company much easier to manage.

https://www.instagram.com/p/B9iRsCPgVyh/

 

Movies

Like TV shows, movies illustrate how a social media agency links the audience with the entertainment. One of Bright Age’s clients is Galaxy Theatres, which has grown progressively and has truly felt the buzz of social media through the years. The digital marketing specialists post content such as trailers, movie updates, and fan photos on the Galaxy Theatres social media pages, including Facebook, Instagram, and Twitter, while engaging with their audience as much as possible. This is one of the many reasons digital marketing is so crucial in the entertainment industry.

https://www.instagram.com/p/B8hIFdblCIN/

 

Events

Whether it is an important business conference, a gala, or an imperative political event, it is expected for most events to be publicized on social media. Another client Bright Age works with, EMCORE Corporation, recently attended the Optical Networking Conference, or OFC. Being able to work with a social media agency gives your company the opportunity to be remote, while still being reassured that all of your social media needs are being taken care of. Twitter is a great tool that social media agencies often use to make announcements about events, while also communicating with the audience that couldn’t attend the event, or that simply want more information about the event.

 

Concerts

Music is such a significant part of the entertainment industry. Whether it’s a post about this year’s Coachella lineup, or one of your friend’s bands is performing at your local park, social media is great for revealing when and where you are going next to dance and sing your heart out. A great tool that social media agencies use when engaging with the community about a concert is 24-hour Instagram stories. For the people who could not attend the concert for various reasons, this is an excellent way for them to get a glimpse of the concert via social media. Another way Instagram is a great network for posting about concerts is the ability to, based on their approval, repost fan photos. This creates engaging content that makes audience excited to join the party next time.

 

Sports

Let’s face it, not all of us have the time to sit down to watch our favorite sports team on TV every time they play. However, there is no need to worry if you miss a game, because you can always check social media for the latest news on what’s happening. A social media agency marketing for a sports establishment gathers information about what is currently happening and develops stimulating content for sports fans everywhere to enjoy. For the entertainment industry, social media has only made it more manageable for you to get the latest news on-the-go, making it practical for our busy lives.

 

Celebrities and Influencers

Celebrities and social media go hand in hand. The reasoning behind following celebrities on social media platforms is endless, but we continue to look to celebrity social media posts for entertainment. Also, we may not have time to continuously keep up with the Kardashians each week their reality show premieres, but we can count on social media to update us on whatever we missed. Instagram is one of, if not the destination for all things influential. With that said, influencers have become tremendously significant in the digital world. Many companies work with influencers for brand deals and promotions, which have dramatically progressed in the past few years due to social media growth. Influencer marketing is basically its own industry, with how immensely it has financially supported individuals. A study showed that the top three industries working with Instagram influencers include 91% of luxury brands, 84% of sports clothing and 83% of beauty brands. Also, 89% of individuals indicated that Instagram was the most important social media channel for influencer marketing. With this said, the influencer market is expected to reach $8 billion this year.

The entertainment industry has stretched its foundation tremendously, from the first film in 1888, which was about 2.11 seconds long, to countless hours of gut-wrenching, action packed, influential, award winning magic that we see in theaters today. Much of this has to do with technology that is evolving faster than we ever thought possible. Social media is truly thriving in the entertainment industry, which is why your brand should use a social media agency like Bright Age.

The Most Effective Ways to Increase ROI Through Social Media

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As we all know, social media is an essential part of consumer’s lives, but social media operations are actually a huge part of a company’s return on investment as well. 90% of U.S. businesses are on social media for marketing purposes, however many of them are simply not getting a great ROI. A lot of this is due to their poor social media performance. A study found that only 1 in 5 of the brands surveyed indicated that they never had conversations about social ROI. It is a topic that gets looked over way too often. Out of the total worldwide population of 7.8 billion people, the internet has 4.54 billion users, which proves that there is an immense market online. In 2020, companies must take ROI into consideration in order for their brand to thrive as the world rapidly shifts. This concept is quite complex and takes time to incorporate it into your business plan. However, having a social media marketing agency, like Bright Age, will help your brand succeed in doing so, as our marketing specialists are experts in this concept.

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Measuring what needs to be fixed is the first step in improving your social ROI. Ask yourself these questions: Why are you using social media? What is the main goal of social media marketing? Will this benefit my community? Really analyze these ideas and gather things that you want to measure. Identifying goals and measuring social media metrics will really help increase your ROI. Social media helps to amplify brand transparency. In fact, 86% of Americans say transparency on social media is more important than ever before. This makes it certain that consumers are willing to take their business to a competitor if there is a lack of transparency. This is one of the ways a company’s ROI can decrease through social media. Knowing your target market and developing an understanding of their consumer behavior will help you be more digitally transparent with them.

It is important to know the type of content that your audience engages with online. Low engagement on social media is a huge problem brands face. There are several reasons why engagement could be lacking, but one reason could be simply because they may not have the time to consistently keep up with all of the consistent posting, creative content, and community management that goes into every social media network. This is where a social media marketing agency comes into place. Social media is currently over 10% of the average company’s marketing budget. However, in order to actually increase ROI, that 10% must be generating useful and engaging content. Much of this incorporates the use of software that social media marketing agencies use in order to improve their performance.

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Gaining more followers of course helps draw awareness to your brand, but keeping your existing, loyal followers is just as important. From a marketing standpoint, although it may be rewarding, it is more cost efficient to keep existing customers happy, than to get new ones. Follower retention is extremely important on social media. As previously mentioned, transparency will help increase follower retention and in the long run, increase ROI. A few top things to consider when posting content is making sure it is resonating with your followers, making sure it is engaging and interactive, reassuring your followers that your networks are a place of fresh, relevant content, and simply keeping up with regular market trends.

Developing a connection with global influencers is a huge plus if your brand is ready for it, especially in 2020. For Instagram, there are currently 500,000 active influencers on the network. Having people who inspire others everyday representing your brand is a vital use of social media marketing. Having the opportunity to incorporate influencer marketing is a great source of curating relevant content, relating it to current market trends.

Lastly, it is important to be authentic. Represent your brand in a way that is crisp and unique to the public. The culture of social media is revolved around modern, fresh content and your followers will recognize this. Don’t be afraid to break the mold and try new things. Experimenting through social media can be a great way to increase ROI.

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As we navigate through the ever-evolving technological world, it is easy to slip through the cracks and hurt your brand. Developing an effective social media strategy can be slightly overwhelming, but Bright Age has you covered with all things digital. Increasing ROI effectively through social media is somewhat of a new concept. With social media vastly growing, try reaching out to a social media marketing agency to help improve your knowledge on how to maximize social media ROI.