Search engine optimization is right now more important and critical for businesses to use than ever. But Google has recently been upping their Penguin penalties for people who violate the ideas and theories behind their SEO work and more. From there, companies have seen their places plummet on Google and have found that they are very hard to search for their own businesses when it comes to finding them on Google results pages thanks to these Penguin penalties.
Penguin penalties typically come about in search engine optimization and social media marketing when people and companies try to “game” the system; that is, they set up and stuff keywords into articles and make non-sensical web pages just to get hits and web traffic. In turn, Google has turned to penalizing these people and companies in time.
As such, it is important for people in social media marketing to understand how they can optimize their websites in such a way that they need not worry about Google’s Penguin penalties and other areas that can otherwise dock a company’s standing online:
Content Truly Matters
First and foremost, it is important to understand that content truly does matter when it comes down to SEO and social media marketing. Content means providing high value, good quality content from which people can learn something, and even possibly share something as they read it and enjoy it with their friends. In doing so, when you provide this type of content, you can get quite a bit out of your website and search engine position simply through natural keyword usage.
Get Social! It Helps…
Social media marketing is huge when it comes to jumping your business up into the front page of Google. From Twitter, to Facebook, to Google Plus, it’s important to get the most out of social media and have presences on all the major social networks, so that people can find and interact with you and more. In doing so, you will simultaneously push up your position on these networks and in Google search results, as well.
Do It Right With A Professional
Whether you are hiring a Los Angeles digital marketing agency to do your SEO work for you, or you are doing it in house on your own, it’s important that you work with a true professional who understands the scene when it comes to high quality and professional SEO. In doing so, you can guarantee that not only will you not be hit with Penguin penalties from Google, but you will rise to the top of search results.
In turn, then, your business gets found, and potential customers come from all over the Internet to learn about you, your products, and what you offer. As you turn these customers into loyal clients, you can thank smart search engine optimization and wise social media marketing as major drivers when it comes to getting the most out of your online presence and space in Google and their search engine algorithms.