Instagram Is Now Being Used as a Social Media Marketing Tool
Instagram is a mobile photo-sharing site that has high potential as an effective social media marketing tool. Instead of only shared daily experiences passed between friends, Instagram can also alert a business’s customers to new sales specials, events or even how-to information related to a certain niche. Instagram paid advertising is now available for business owners as an option for increasing online visibility.
Instagram’s Effect on Social Media Marketing
When it comes to social media marketing Los Angeles, an Instagram account can serve as a localized advertising platform for companies in this city and its surrounding boroughs. The main effect of Instagram on social media marketing is the proof that a strictly image-based rather than a mainly text-based social site can be an effective advertising platform. A well-timed and interesting snapshot can catch visitors’ attention just as well as a typed slogan or comment.
How Instagram Reaches Targeted Audiences
Instagram users who follow a business’s profile will receive the latest posts from this company, including images and short video clips. While a good percentage of Instagram users access the site through their smartphones or tablets, a desktop version of the site is now available for potential customers who would like to view it with their web browsers. Just as with other forms of social media promotion, a company’s Instagram posts will reach the highest visitor numbers when those posts arr tightly targeted. Background research about a target market’s preferences, likes and common Instagram habits needs to be a high priority.
Benefits of Joining Instagram as a Business
Joining Instagram and building a strong profile allows both small and large businesses to reach a wider online audience with a high number of social media savvy members. Word-of-mouth recommendations through Instagram can carry a great deal of weight with frequent Instagram users who have large numbers of followers. Instagram also has features that allow business owners to build and encourage follower engagement. Some popular examples of engagement on Instagram include hosting photo contests, giving out Instagram-exclusive promo codes and sharing followers’ Instagram posts.
Just as with any social media platform, keeping Instagram followers engaged is the best way to keep those followers. The social photo-sharing site allows behind-the-scenes glances at a company, particularly at conferences and trade shows. Photos customers and fans post and hashtag with a business’s name can be some of the best forms of Instagram advertising.