Using Snapchat as a Social Media Marketing Tool

In order to market successfully online using social media, it is important to continuously evolve a marketing strategy to improve results. Since the field of internet marketing is constantly changing with new technology, it is important for businesses to keep up with these latest trends. Snapchat has emerged as one of the leading photo messaging applications available in the marketplace. It allows users to share photographs and videos with their friends, which are commonly referred to as “snaps”. Users can then socially chat about each photo and video in order to pass the message on to friends. Since an increasing number of users are utilizing Snapchat today, it is growing in importance as a social media marketing tool.

Advantages of Snapchat

Businesses that adopt Snapchat will get to take advantage of an emerging marketplace where customers might be participating. As a growing social media network, it currently has 500 million videos and photos being shared on the channel each day. As proof of the platform’s potential value, Facebook offered $3 billion for the platform in November 2013. Additionally, Google offered the company $4 billion for a buyout. Both times, the company refused to accept the sale and instead took venture capital a month later. In face of being offered such large sums, the confidence of the company’s founders shows that the social media marketing tool is worthy of notice for businesses looking for growth opportunities today.

Using Snapchat

As part of a social media strategy, Snapchat offers businesses a way to share photos and videos of products in a place where customers will visit. By participating in this new channel, businesses can develop closer relationships with their potential and former customers. As part of a social media strategy, businesses should share new product updates, fun activities around their office, and participation in community events. By keeping the tone of posts and other content conversational in nature, businesses will likely be able to reach their target market by using Snapchat. This has the potential to make for more effective social media management in Los Angeles and around the country.

Geofilters

One great advantage of marketing with Snapchat is that it has extensive features that can potentially enable businesses to geotarget customers. By using a feature called geofilters, businesses are able to add a customized sticker to photographs that can only be seen by people within a specific geographic area. This means that images can be customized to an extensive degree to enable businesses to connect with customers in a specific area. By utilizing this effectively, businesses will be able to reach their target market locally at several different places at a time. For example, this could be used for social media management in Los Angeles to display specific photo elements only in the geographic area.

As an effective social media marketing tool, Snapchat will only grow in importance in the coming years. Businesses engaged in social media management in Los Angeles should start taking advantage of this new digital marketing strategy today in order to gain a competitive advantage over business rivals.

The Role of Social Media Marketing in Very Small Businesses

If you’re running a small business and you’re not taking advantage of social media marketing, you’re missing out on a virtual gold mine of new customers. If you are using social media marketing but you’re not doing it effectively, you’re even worse off- at that point, you are investing something which is doing nothing for your business- and may even be hurting it.

Deciding whether or not to outsource your social media marketing may be a tough choice to make, but it can rapidly increase profits for you and easily pay for itself if you pick the right company, like Bright Age, who is an expert in social media Los Angeles. They are able to create a buzz about your business and get people interested in it. If you can get likes on your Facebook page or followers on your Instagram or Twitter accounts, you’re exposing yourself to more potential customers, and if you’re putting quality content on those pages, it won’t be long until those potential customers turn into full-fledged customers.Social media is one of the most powerful tools that businesses in the modern age have. And it would be a shame to waste that tool. When it comes to social media Los Angeles, there is nobody better suited for the job than Bright Age. Running a successful social media marketing campaign takes alot of time, effort, and carefully executed decisions. By outsourcing, you’re getting a company that dedicates all of their time to social media- they know the ins and outs of all the websites, and they are the first people to learn all about the new big players in the social media world. The days of Facebook and Twitter being the only social media sites on which you can get business are long gone. And with a social media Los Angeles company helping you out, you can ensure that you have a strong presence on each and every one of them.So give Bright Age a call today and talk about what they can do for you. Once they get to work, you’ll quickly see how unbelievably powerful social media can be for getting more customers or clients to contact your small business. Just like your business is undoubtedly one of the best in your field, so too is Bright Age. They will get you more customers specifically through their mastery of the social media world, and it will only cost you a fraction of the profits that you will end up making simply because they gave you a helping hand.

The Best Times of the Day to Post on Social Media

Most people post on their social media accounts spontaneously and without thought. There is an increasingly efficient way of posting updates and all you have to do is post at the right time of the day. There are times of the day when more people are on their social media accounts and that is when you want to post an update on your account in order to allow it to be seen by as much traffic as possible.

Different social media websites have different times when traffic is at its highest. The information below shows the best and worst times to post on various social media accounts. This can be used as a general guide even though all users are different.

Here are the best possible times of the day to post on all of your social media accounts!

Pinterest: Saturday from 2p.m.-4p.m. and 8p.m.-11p.m.

Twitter: Weekends from 1p.m.-3p.m.

Facebook: Weekdays from 6a.m.-8a.m. and 2p.m.-5p.m.

Google+:  9a.m.-11a.m.

LinkedIn: 7a.m.-8:30a.m. and 5p.m.-6p.m.

Blog: Monday, Friday and Saturday at 11a.m.

In addition to best times, here are the worst times to post on your social media accounts!

Pinterest: 5p.m.-7p.m. and 1a.m.-7a.m.

Twitter: 8p.m.-8a.m.

Facebook: Weekends and 10p.m.-4a.m.

Google+:  6p.m.-7a.m.

LinkedIn: Monday and Friday, 9a.m.-5p.m.

Blog: 11p.m.-8a.m.

Look below to see detailed graphs showing the best and worst times of the day to post on various social media websites!

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best-times-to-post-on-facebook

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best-times-to-post-on-blogs

 

 

The Benefits of Using a Los Angeles Digital Marketing Agency

Power Up Your Business With A Digital Marketing Campaign By Working With A Los Angeles Digital Marketing Agency

Everybody has a web presence. Whether you’re a college student, have a great product idea, but lacking an audience or small business owner you can share what is happening in your world through Facebook, Twitter or even your own personal blog. For a business, a strong web presence can make or break a company’s prospects for success. As business owner you’ve probably got your hands full managing your staff, handling customer service and keeping your supply chains flowing. Do you really have time to engage in a full-court digital marketing campaign? That’s why you should be thinking about partnering up with a Los Angeles digital marketing agency to launch and maintain your online brand.

Consider these benefits of working with a Los Angeles Digital Marketing Firm:

All the Expertise

You’ve probably put a lot of effort into learning all aspects of your individual business. Did you think you needed to become a web wizard, too? Actually, you don’t have to when you hire an experienced digital marketing agency. They’ve already done the homework for you! The moment you partner up a Los Angeles digital marketing firm you’ll be getting expert advice about online marketing strategy. You won’t have to understand the various platforms you’ll need your campaign to adapt to or the frequency of SEO keywords in your content. They will also be on the cutting edge in terms of what new technologies can be adapted to your brand. Most importantly, an experienced digital marketing agency will stay ahead of the social networking trends. They’ll be 100% plugged into what is trending 24/7. That means your business will be plugged in, too!

All the Time Benefits

There is a reason why you hire outside vendors to handle certain aspects of your business. That would be the time factor, as in you don’t have enough time in the day to do everything. Keeping up with digital marketing is a time intensive process. As a Los Angeles digital marketing agency will tell you, you’ve got to be aware of the best times of the day to launch a Facebook post or send out a Tweet. If your business is national or global then you have to adapt to all of those time zones. Do you want to be sending out an update at 2:00 a.m.? That’s what a Los Angeles digital marketing agency is for: to save you time but still provided you with all the power from a strong web presence.

All the Profits

Along with all that expert advice and more time to focus on your business, working with a Los Angeles digital marketing agency is going to set you up for greater success. You can’t run your business in a vacuum. You’ve got to get the word out. As of this writing, there are over a billion Facebook users and over 500 million Twitter uses. That doesn’t include all the LinkedIn, YouTube, Reddit, Digg and dozens of other social media networks. Wouldn’t you like to tap into just a fraction of all of that traffic? Working with a Los Angeles digital marketing agency can pull some of that traffic your way. All you’ll have to do then is stand back and watch your business grow.

Contact us to learn more about our customized digital marketing services.

 

Facebook Marketing for your Businesss

There are quite a few things businesses need to be doing nowadays when it comes to marketing, promotion, and more, but one of the first things that they need to do is be aware of how they can use Facebook Marketing to improve your business outlook and financial health in the long run.

While a discussion of business and Facebook Marketing can get unnecessarily complicated over time, social media in Los Angeles and digital marketing in other major areas of the country makes it clear that any small or medium sized business needs to have a presence on Facebook if they hope to attract new fans and improve their business opportunities over time to ensure that they get the most out of their work and their reach.

Facebook Means You Can Broadcast to Many Different People

The more Fans you have and the better presence you have online, the larger of an area of people that you can broadcast your information towards online! If you’ve got thousands of Fans, those people can move your message along faster and share it on their own Facebook pages, than somewhere or someone who may only have 100 or 200 Fans to their name, and you can improve sales in turn.

Facebook Can Improve The Reputation Of Your Brand and Company

It doesn’t really matter what industry you happen to be in, reputation and branding, is really, really critical, right? When it comes to Facebook Fans, then, this is no different; in fact, in Facebook, the amount of Fans you have helps your brand and reputation over time as you work to develop a persona online.

For organizations that have a great deal of Facebook Fans, their brands are better off as opposed to organizations who have very few Facebook Fans or other issues. Build your reputation with more Facebook Fans, and watch your influence in this sphere grow!

Facebook and the Fans Make You Look Damn Good – And That Matters!

The more fans that you have at your disposal can help make you seem and look like an influencer, and a serious person who deserves to be trusted and listened to about any sort of topic. Fans help make your brand and organization legitimate, as you work and move ahead in getting to the bottom of your Facebook needs and strategies, and thousands of Fans can provide for you an amazing sense of accomplishment and a great option for growing your business and brand.

Facebook Marketing provides a stellar opportunity for businesses that are looking for something reliable but also worthwhile and incredibly effective in connecting fans and more. For that, then, it’s critical that you make it a point to work with Bright Age Digital Marketing other social media opportunities in Los Angeles to ensure that your digital marketing needs are taken care of and adequately represented in a professional way on Facebook to get the most out of your account and sales numbers in due time.

Digital Marketing Using Foursquare to Build Customer Loyalty

When it comes to digital marketing your business with social media tools and techniques, there are literally hundreds of things out there that you can do. But if you are like most people, you just don’t have the time to do every single one, and take advantage of every single site and account.

So how do you choose between them, and how do you make it a point to get the most out of your social media marketing in Los Angeles or elsewhere, without running out of time and money doing it? Here are just a few things you can do with one of the hottest new sites out there today – Foursquare – a location based site that allows users to “check in” to places and locations and develop through their social networks a more complete understanding of where they are.

Using Foursquare to market your business is ideal first and foremost because you can use it to attract people who are already nearby you and your location. If you are in Woodland Hills and digital marketing is something you need, for example, you can use Foursquare to attract people who have checked in already nearby your location.

These people see your location on Foursquare, and they can seamlessly read reviews and see what others have to say about your business based on their friends’ recent check-ins on the social media site. In turn, then, you get the most out of this experience because you can attract these customers in and in turn use them to promote your business for you.

Many small businesses have success marketing their organization through Foursquare and gaining customer loyalty when they work to incentivize Foursquare check-ins in the first place, too. That means, for you, to encourage people to check in to Foursquare when they are at your business by giving them a reason to do it.

If you, say, own a coffee shop – it could be a free small cup of coffee for every time they check in and review you well on Foursquare, or something similar. In turn, then, not only do you attract new business and encourage people to come after you and your company using digital marketing means and ways, you also encourage customers to evangelize your business for you, and promote it to their friends on their Foursquare feeds for the entire world to see and use.

Foursquare, then, becomes your platform to digitally market your brand and to attract new customers based off the happy reports and reviews of their friends, who are your current customers.

For people seeking Woodland Hills digital marketing help, or social media marketing in Los Angeles and surrounding areas, we can do a great deal, too, when it comes to getting the most for you out of your Foursquare presence. While it can be difficult to figure out, there is no excuse not to work with a professional digital marketing business to improve your company’s digital presence and sales numbers!

Creating a Powerful Infographic For Your Businesses Digital Marketing

Digital Marketing Using Infographics

Infographics are here to stay, and as social media has become an unstoppable force for digital marketing, infographics will only be here for the long haul, get on board now, and learn how to use them to improve your brand and business today!

People love pictures. Increasingly, too, people on the Internet need pictures and images, instead of lots of words and text that just blend together and lose people over time. Infographics, then, have become wildly popular as far as tools that can teach and convert people using social media marketing techniques and massive potential within search engine optimization, digital marketing and elsewhere online.

We know that infographics are amazing, and that many people in the social media marketing world rave about them and the potential that they hold for brands, companies, businesses, and more. But what makes infographics so special, anyways? And what do you need to do when you create one to ensure that you truly get the most out of your infographic and improve your business in doing so?

Digestible Information

First and foremost, people just don’t have a lot of time online any more. For that reason, and perhaps that reason alone, it is critical that you are direct and digestible with all of your information online. Instead of long-winded blog posts, use an infographic to get your point across, and make it imminently digestible and more as you move forward knowing that you are going to provide a great service to people in a wide variety of ways and means.

Fascinating Graphics and Attractive Design

Infographics allow people to use fascinating graphics and attractive design on a daily basis. In doing so, you can easily catch people’s eyes, and improve their retention of the information you are promoting on your infographic itself. That’s huge for people who are looking to improve their reader base and even grow their customer lists over time – and infographics can help make that happen as they work to attract people and retain and impress them in time.

Shareable on Social Media

Infograhpics and other images like it are incredibly shareable on social media, and that’s a great thing! For search engine optimization and social media marketing, infographics can do wonders when it comes to not only improving your place in social and search sites, but also in getting the most out of your audience and getting them to react, read, and share things that you have created.

For people looking to use a Los Angeles digital marketing agency to create and improve your infographics, too, it’s imperative that you understand and enjoy the potential that we have in providing for you top-notch and high quality infographics that can truly help you turn the corner, profit, and more. In doing so, you can not only save money on advertising and marketing, but also better retain customers and more over the long haul in your business.

Google Penguin And Your Businesses Search Engine Optimization

Search engine optimization is right now more important and critical for businesses to use than ever. But Google has recently been upping their Penguin penalties for people who violate the ideas and theories behind their SEO work and more. From there, companies have seen their places plummet on Google and have found that they are very hard to search for their own businesses when it comes to finding them on Google results pages thanks to these Penguin penalties.

Penguin penalties typically come about in search engine optimization and social media marketing when people and companies try to “game” the system; that is, they set up and stuff keywords into articles and make non-sensical web pages just to get hits and web traffic. In turn, Google has turned to penalizing these people and companies in time.

As such, it is important for people in social media marketing to understand how they can optimize their websites in such a way that they need not worry about Google’s Penguin penalties and other areas that can otherwise dock a company’s standing online:

Content Truly Matters

First and foremost, it is important to understand that content truly does matter when it comes down to SEO and social media marketing. Content means providing high value, good quality content from which people can learn something, and even possibly share something as they read it and enjoy it with their friends. In doing so, when you provide this type of content, you can get quite a bit out of your website and search engine position simply through natural keyword usage.

Get Social! It Helps…

Social media marketing is huge when it comes to jumping your business up into the front page of Google. From Twitter, to Facebook, to Google Plus, it’s important to get the most out of social media and have presences on all the major social networks, so that people can find and interact with you and more. In doing so, you will simultaneously push up your position on these networks and in Google search results, as well.

Do It Right With A Professional

Whether you are hiring a Los Angeles digital marketing agency to do your SEO work for you, or you are doing it in house on your own, it’s important that you work with a true professional who understands the scene when it comes to high quality and professional SEO. In doing so, you can guarantee that not only will you not be hit with Penguin penalties from Google, but you will rise to the top of search results.

In turn, then, your business gets found, and potential customers come from all over the Internet to learn about you, your products, and what you offer. As you turn these customers into loyal clients, you can thank smart search engine optimization and wise social media marketing as major drivers when it comes to getting the most out of your online presence and space in Google and their search engine algorithms.

Convert Customers Using Psychology Through Social Media

How many times have you looked at your business and thought about how you would like to have more customers? This can be accomplished using social media and digital marketing. Bright Age is identifying how to convert more customers using psychology. The good news is that this can be done as long as you know what you are doing.

One of the main things that you will need to do if you would like to use digital marketing is to make the customer understand that they will not have to do anything difficult or strenuous in order to get started with whatever it is you are trying to sell to them. In fact, if you state things like they will not have to pay anything for the first month you will see that more customers will be willing to try your product.

Next, try to stand for something when it comes to your company. This will help those customers that you are trying to reach relate to you. If you stop and think about it, if you are willing to donate a percentage to a certain organization then you will be able to reach a large number of potential customers and you may even reach customers that you did not even know were potential customers.

One final thought is to try different things to keep your customers on their toes. Yes, you might know that your clients really like to have consistency but you may not think about the fact that there are going to be times when they will really like to have a surprise every now and then. You can use social media or digital marketing to make this happening. It does not have to be something expensive as it is the thought that counts in the end. Just try to think about what you can do for your customers and what would make you happy. Then apply it to them.

Google Plus One for Business

Google Plus One for Business

Some companies like Bright Age Marketing have been harping on the need to set up a Google Plus One page for businesses. In the light of what has been happening with online marketing Woodlands Hills businesses should seriously ponder over whether they should review the entire strategy.

While most businesses have understood the power of social media in Los Angeles, many have remained constrained to Facebook, Twitter and of late Pinterest. It has to be noted that effective online marketing Woodland Hills businesses and those in all other districts of Los Angeles need to capitalize on Google Plus One.

There can be several benefits of creating such a page but many businesses have been questioning or rather speculating if Google Plus is a little too late to the party. A concept that companies like Bright Age Marketing has been basing their argument on is that the two most professional social media Los Angeles businesses could benefit from are Google Plus and LinkedIn. It is not subject to any debate that these two platforms are the most professional. Most other social networks and social media are either aimed at personal networking or to create a bridge of social communication, not something diligently focused on business domains or industries.

While getting more followers, the power of brand exposure and having omnipresence in the virtual world are obvious benefits of creating a Google Plus One page for your business and its marketing in Woodland Hills, the larger picture or the larger reward is much more satiating and desirable.

Google Plus is an integral product of the Google family. Almost everyone would have seen how Google has brought together its web search, news, maps, YouTube, Google Plus and all other specific products or services onto the search engine home page. It is an initiative and a very well planned one to bring about a paradigm shift of monopoly in the world of internet.

SEO or search engine optimization is at the core of any strategy using social media for Los Angeles businesses and it is without an iota of doubt that Google plays the most extensive role in online searches. Content on Google Plus page of a business, its brand exposure and following on such a platform would invariably get more significance and promotion through Google searches and other services of the company.

A Google Plus One page of a business would get a ranking that no page of any other social network or media would ever manage to get.

Click here to set up a Google + Business Account.

Bright Age Digital Marketing Agency offers an array of customized Online Marketing services that fits your businesses unique needs. We provide service throughout the Los Angeles metropolitan area specifically Woodland Hills, Calabasas, and the San Fernando Valley.