In order to market successfully online using social media, it is important to continuously evolve a marketing strategy to improve results. Since the field of internet marketing is constantly changing with new technology, it is important for businesses to keep up with these latest trends. Snapchat has emerged as one of the leading photo messaging applications available in the marketplace. It allows users to share photographs and videos with their friends, which are commonly referred to as “snaps”. Users can then socially chat about each photo and video in order to pass the message on to friends. Since an increasing number of users are utilizing Snapchat today, it is growing in importance as a social media marketing tool.
Advantages of Snapchat
Businesses that adopt Snapchat will get to take advantage of an emerging marketplace where customers might be participating. As a growing social media network, it currently has 500 million videos and photos being shared on the channel each day. As proof of the platform’s potential value, Facebook offered $3 billion for the platform in November 2013. Additionally, Google offered the company $4 billion for a buyout. Both times, the company refused to accept the sale and instead took venture capital a month later. In face of being offered such large sums, the confidence of the company’s founders shows that the social media marketing tool is worthy of notice for businesses looking for growth opportunities today.
As part of a social media strategy, Snapchat offers businesses a way to share photos and videos of products in a place where customers will visit. By participating in this new channel, businesses can develop closer relationships with their potential and former customers. As part of a social media strategy, businesses should share new product updates, fun activities around their office, and participation in community events. By keeping the tone of posts and other content conversational in nature, businesses will likely be able to reach their target market by using Snapchat. This has the potential to make for more effective social media management in Los Angeles and around the country.
One great advantage of marketing with Snapchat is that it has extensive features that can potentially enable businesses to geotarget customers. By using a feature called geofilters, businesses are able to add a customized sticker to photographs that can only be seen by people within a specific geographic area. This means that images can be customized to an extensive degree to enable businesses to connect with customers in a specific area. By utilizing this effectively, businesses will be able to reach their target market locally at several different places at a time. For example, this could be used for social media management in Los Angeles to display specific photo elements only in the geographic area.
As an effective social media marketing tool, Snapchat will only grow in importance in the coming years. Businesses engaged in social media management in Los Angeles should start taking advantage of this new digital marketing strategy today in order to gain a competitive advantage over business rivals.