Important Facebook Facts for Marketing Brands

/in , , , , /by

Facebook is an important marketing platform for brands for a multitude of reasons. Facebook has great marketing capabilities and can reach a broad range of people. Overall, Facebook is a powerful marketing tool for brands looking to build their online presence, connect with customers, and drive sales. A Facebook marketing agency can be helpful when using Facebook to market to consumers.

1. Facebook is the largest social media platform in the world, with over 2.9 billion monthly active users.

Facebook’s massive user base, range of features, accessibility, advertising capabilities, and innovation have all contributed to its position as the world’s biggest platform. Facebook may not be the booming social media of the moment, but it has had a constant upward trend. Having a presence on this platform allows your brand to reach billions of users.

2. Facebook users spend an average of 30-40 minutes per day on the platform. Facebook is above all other social media platforms in this aspect. Americans spend more time on Facebook per day than on other social media platforms.

3. Facebook offers a variety of advertising options, including sponsored posts, video ads, carousel ads, and more.

These are just some of the many advertising options available on Facebook. Each option has its own benefits and can be tailored to meet the specific needs of a business and its target audience. Facebook’s ad targeting options are highly sophisticated, allowing brands to reach specific audiences based on demographics, interests, behaviors, and more.

4. Facebook’s algorithm prioritizes content that generates engagement, such as likes, comments, and shares.

The algorithm considers a wide range of factors to determine which posts are most relevant and engaging to each user. The algorithm is designed to provide businesses the opportunity to reach their target audience through paid advertising. Understanding how the algorithm works can help businesses create content that is more likely to be seen and engaged with by their target audience.
5. Video content performs particularly well on Facebook, with videos receiving more

engagement than any other post type.

Video content on Facebook is highly popular and can be an effective way for your business to reach your target audience. By creating video content that is optimized for the Facebook platform, businesses can reach a wider audience and connect with potential customers in a more engaging and effective way.

6. Facebook has faced criticism over data privacy concerns and has implemented a range of measures to address these issues.

Facebook has implemented a range of measures to address data privacy concerns and improve user trust in the platform. Facebook has introduced new tools and features that give users more control over their data, including the ability to review and delete the information that Facebook collects on them.
7. Facebook regularly updates its algorithms and policies, so it’s important for brands to stay

up to date with these changes to ensure their marketing efforts remain effective.
Your brand can ensure that your marketing efforts align with Facebook’s latest algorithms and policies by keeping up with Facebook. Brands can stay informed by regularly checking Facebook’s newsroom, following Facebook’s official blog and social media accounts. A Facebook marketing agency, like Bright Age, is a helpful tool when it comes to this.

Social media marketing agencies are informed on Facebook’s algorithms; they can help to improve the reach and effectiveness brands want to have. Facebook is an essential platform for businesses to market to multiple audiences. Its advertising capabilities, analytics tools, and integration with other platforms make it an important part of many businesses’ marketing strategies.

How Back to School Marketing Campaigns Can Boost Sales

/in , /by

Students, parents, and teachers in the US are excited to be returning to in-person classes. September has arrived, and with it, back-to-school shopping sprees. Beach afternoons and vacation days are slowly coming to an end, and back-to-school sales provide an opportunity to dive into seasonal marketing and refocus your campaigns. For most families, spending will take place in a short amount of time with immediate decision-making. With the help of Bright Age, a digital marketing agency that creates content tailored to all target audiences, you can learn how to make an impression with eye-catching campaigns to boost company sales after summer break.

Attract with Engagement 

A crucial stage in a successful social media marketing campaign is user engagement. Taking the time to engage your users can help your company appear more personal to potential customers, making your campaign stand out and make an impression. In terms of social network activity, August is a relatively slow month. If you want to grow your business and gain the engagement you had before summer, we recommend focusing on campaigns that encourage involvement. You can promote your brand by holding a contest in which your followers discuss their favorite and least favorite aspects of back-to-school. You could also inquire as to what challenge they have set for the upcoming academic year. The simple mechanic of interactive contests, or asking about favorite back-to-school memories, will result in positive sales. Agencies like Bright Age have all the appropriate tools and software to help you individually respond to customer reactions or inquiries, providing a more personalized experience.

Staples Twitter Post Screenshot

Staples does an excellent job at incorporating interactive posts for their back-to-school campaigns, making people spend more time looking and thinking about their company.

 

Generate Buzz with Promotions

A powerful promotion, on the other hand, can always make a bigger impression. With parents and caregivers on the lookout for a sale, now is an excellent time to spark their interest with giveaways and rewards. Generating buzz through promotions or giveaways is a great way to assist and guide your customers with their back-to-school purchasing sprees. Sales are directly affected by promotions and they bring a lot of brand recognition. While generating traffic to your website and business, the correct promotion or giveaway helps parents and students ease back into the school year.

Boogie Wipes example of successful marketing strategy

Consider making a basket of your top back to school products and giving it to customers who engage with your brand. For example, take a look at Boogie Wipes’ marketing strategy. The company collaborated with other influential brands and bloggers in 2015 to host a massive back-to-school giveaway. The winners received a backpack with school supplies, gift cards, Boogie Wipes products, and more.

Use Marketing Personalization

An efficient social media marketing agency will concentrate on managing several platforms for different types of people. Your marketing campaign should reach every target audience in the appropriate manner. To segment your target audience and experiment with marketing personalization, use tailored data to recommend college supplies to students and back-to-school clothing for kids to parents with school-aged children. It’s crucial to choose the correct ad style if you want to maximize your reach. When it comes to your website, using the best SEO strategies is a must. A professional social media marketing agency, like Bright Age, will ensure that your company ranks at the top of any online search, allowing you to reach a wider audience.

Boost Sales by Marketing to Educators

When planning a marketing campaign, students aren’t the only ones to think about. Teachers must be just as prepared as their kids when the new school year begins. Marketing to teachers is a terrific method to boost the success of your back-to-school campaign and improve revenue. The best way to advertise your product or service is by showing how much relevance a brand has. This might boost revenue and attract new customers. Another advantage is that if parents witness instructors purchasing products from your company, it may encourage them to do so as well.

Target marketing campaign to target educators

Reach more shoppers by marketing on digital channels

One of the most powerful and widely utilized marketing strategies nowadays is social media. Use social media to find out what school supplies are currently in demand, then promote your brand for maximum reach. For your back-to-school marketing campaign, social media is a fantastic tool. According to Andrew Hutchinson on Social Media Today, Pinterest is one of the most popular platforms to reach parents and parents-to-be. To further promote your campaign, you can partner up with social media influencers and brands to increase traffic and sales. Elite Dance is a great example of how they market their dance classes for back-to-school on their social media platforms.

Elite Dance Instagram Screenshot

Bright Age Agency Partners with The Good Seed To Aid Los Angeles Youth

/in , /by

It’s estimated that there are about 4,000 homeless young men at any given time in the streets of Los Angeles. Most of these male youth come from poverty stricken families struggling to make ends meet. They are too old to qualify for social services aimed at children, and too young to have adequate means to support themselves. These factors can cause a lack of a sense of direction which can lead to hopelessness, drug use, crime and homelessness.

The Good Seed Shelter is a non-profit organization that provides social services and transitional housing to the underprivileged youth of northern and southern California. It’s centermost in a program that was started by the Good Seed Church. The shelter provides a host of services to Transition Age Youth (TAY) from the ages of 18 to 25. These young men are provided with basic human needs like food, clothing and a warm bed in a secure, homelike environment.

The shelter is committed to alleviating the painful issues associated with poverty and homelessness by providing counseling aimed at addressing substance abuse, learning life management skills, job training and independent living. Many of these young men are in need of mental health and medical services, and The Good Seed assists them in obtaining these. The Good Seed has partnered with the Los Angeles County Department of Mental Health in order to conduct intensive case management assessments to determine the individual needs of these underprivileged young men. This helps secure permanent housing, ongoing counseling and social services to further their stability and success after leaving the shelter. They are also given referrals to additional programs and resources they might need in the future.

Bright Age Digital Creative Agency is a well-established company that specializes in web design, graphic design and internet marketing techniques which include Search Engine Optimization (SEO), Facebook advertising and social media management. The Good Seed asked them to design and produce ads aimed at grabbing the attention of homeless youth to lead them to the shelter. They were kind and caring enough to offer their services for free. The result of this partnership is a creative, well-designed ad that will be posted in 1,200 buses across Los Angeles. Homeless young men will often ride the bus continually through the late night hours in desperate attempts to find warmth and shelter, so these ads couldn’t be placed in a better location.

The professionals at Bright Age Digital Creative Agency are excited about this opportunity to help their community. These ads will help The Good Seed and Bright Age reach a large number of desperate young males and make a huge impact on the Los Angeles community. Bright Age has produced multiple versions of these ads in order to adapt to these young men’s different demographics. The ads are written in Spanish as well as English to reach Los Angeles’s large male Hispanic population.

This partnership between The Good Seed and Bright Age should stand as a shining example of what can be accomplished when organizations work together to better their communities.

latino youth english

The Power of Integrating Cause Marketing Into Your Facebook Campaign

/in , /by

Facebook provides many opportunities to gain exposure for your business. Yet coming up with an effective Facebook campaign strategy can be challenging. One reason for this is that the field has become extremely competitive. With millions of Facebook pages, how do you set yours apart? One way to do this is by implementing cause marketing. If you’re looking for an effective social media marketing Los Angeles strategy, this is something you might want to consider.

What is Cause Marketing?

A cause can be a charity, event or movement that is intended to achieve some beneficial outcome. Money raised for a cause is not merely for profit, but is meant to help an individual or group achieve something meaningful. It’s also possible to incorporate a cause into a for-profit business model.

This is something that’s done quite frequently. For example, when a musical artist promises to donate a certain percentage of the profits from a concert to a certain charity, this can be considered cause marketing. While the motive may be genuinely altruistic, it can also help the business sell more products. Customers who want to support the cause are more likely to make a purchase when they know they’re supporting something they believe in.

How Causes Can Help You Market on Facebook

Many causes are active on Facebook. All kinds of charities and non-profit organizations have their own pages. So do millions of businesses. A business can also raise money for a cause, and this can be an effective Facebook campaign strategy. It gives people a good reason to become a fan of your page, share your content and purchase your products.

While you can set up such Facebook campaigns on your own, this can be a little complicated and confusing if you’re not experienced with this type of task. You will have to choose a cause, contact an organization that you want to support and figure out how you will raise money for it. There are some good social media marketing Los Angeles agencies that can manage this type of campaign for you.

Benefits of Incorporating Causes Into Your Facebook Marketing

Many large corporations integrate cause marketing into their marketing efforts. An example of this was Kohl’s holiday marketing campaign, where the store donated $500,000 to Toys for Tots and Feeding America while promoting a contest to win gift cards. Kohl’s Facebook fans were invited to submit uplifting photos and stories while voting for the entries submitted by others. Although this campaign wasn’t directly selling anything, it generated lots of good publicity for the company and gave fans a reason to promote Kohls’ Facebook page.

Another example was Johnson’s Mother’s Day Campaign. They posted Mother’s Day cards on their Facebook page and donated a dollar to Save the Children for every like or share on one of these cards. This was a simple yet very effective campaign that motivated people to share the company’s content.

While not everyone can copy the exact Facebook campaign strategy of a multinational corporation, it’s possible for anyone to implement this approach on a smaller scale. This is a way to increase brand awareness while supporting a worthy cause. Find the approach to social media marketing Los Angeles can be challenging, but cause marketing is an innovative way to generate good publicity for your business.