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During COVID-19 and the stay at home order, the shift from in-person purchasing to e-commerce has impacted businesses everywhere. With travel, hospitality, and non-essential retail losing sales and filing for bankruptcy, new marketing strategies and online sales have become a necessity for the survival of companies. Despite this decrease, the pandemic has allowed for a […]
Marketing your business online will do you no good unless you approach it with a social media strategy. Each platform offers unique tools for businesses to market towards consumers, but a successful business will strategically utilize these tools to reach their target audience in the best way possible. The following questions and answers will help […]
Marketing on social media is no longer a linear path due to the saturation of advertising in the market. How many times have you seen similar advertisements on your social media feed and found them interesting, but never took the extra step to join or buy? The answer is probably a lot. This is partly […]
Determining your company’s brand can be an intimidating task if you don’t know how to approach it, but it is one of the most crucial parts of marketing. With a unique and effective brand identity, you can develop a social media management strategy that leaves buyers with a good impression and keeps business rolling. In […]
Often times, brands don’t take into account the importance of responding to potential and existing customers is on social media. People will ask questions, express their concerns, or comment on something pertaining to a brand, and they expect to receive a response in a reasonable amount of time. Whether this be by responding to public […]
In this day and age, marketing on social media is not a question, it’s a must. With 3.5 billion people globally on some sort of social media platform, there is a guaranteed audience for your product or business online. For many small businesses, the decision of whether or not to join a social media […]
During a crisis, 55% of Americans turn to social media for information, as well as a way to connect and come together during a time of worry. Social media plays a huge role when it comes to having a crisis communication plan, as brands need to strategize their next steps during this time. COVID-19 has […]
Whether you are starting fresh or improving your current marketing plan, creating authentic content for your social channels takes preparation, time, and diligence. There are many differences between what is appropriate to post on your business’ social media accounts versus your personal pages. You need to have your target audience understood in order to have […]
No matter what type of brand you are, your audience should always be at the top of your list, revolving around everything. If something isn’t resonating with a large portion of your audience, you may not be going in the right direction. A/B testing is essentially the process of evaluating the cost per result of […]
Social media has grown into a powerhouse for businesses all around the world. Social media around the world and its reach is at an all-time high. This is all thanks to technology advancements that have happened within the past decade. Brands now use social media as their main source for customer service, digital marketing, boosting […]
