Entries by brightsetup

How to Measure the Success of Your Brand’s Social Media Program

Social media has enabled companies to understand the behaviors and preferences of their target market on a deeper level than ever before. In gaining this better understanding of their target market, companies can tailor their brand’s marketing approach to appeal to their preferred audience. Although social media marketing is widely utilized, companies struggle with trying […]

How to Increase Online Sales With Social Media

While ecommerce has become a major money-maker for businesses, many consumers do not like being bombarded with advertisements pressuring them to spend. However, when presented with alternative and innovative posts, the consumer feels encouraged to buy a product, rather than coerced. Consumers want to sell themselves on a product, rather than being sold it, so […]