Social media is an incredibly powerful tool. While the general population might be using it to keep up with Tim from your high school geometry class, as marketers the potential is entirely different. If done correctly, the power of social media can be harnessed as a world class advertising tool, driving more traffic to your website, and ultimately leading to increased business revenue through search engine marketing.
Currently, there are two main ways to market your business via search engine, and while both share similarities, in only one does social media play an important role.
Search Engine Marketing (SEM)
Search engine marketing is a direct way to get your business placed at the top of the results in a standard search engine. A search engine marketing agency can help with choosing the right keywords to invest advertising dollars in when focused on appearing in the paid search results on major search engines. This is a beneficial way to advertise if your focus is catching the attention of a specific audience, and a search engine marketing agency can help you do precisely this.
Search Engine Optimization (SEO)
Search engine optimization also handles the focus of achieving a noticeable spot in search engine results, but goes about this process in a more “natural” way. A search engine optimization agency can help you receive website traffic from the free, organic, and natural results on search engines. Achieving this naturally placed advertisement can be done through a variety of ways, including both on page and off page factors. Similar to the world of advertising, the means of increasing SEO are continuously changing, but social media remains an ever growing influence.
Utilizing Social Media
As SEO continues to become more and more complicated in the ever growing clutter of the internet, a search engine optimization agency, like us here at Bright Age, can focus on getting you the most bang for your buck. Social media plays an influential role in the factors that search engines use to determine where your website will naturally display in the results.
Establishing a presence on social media is first necessary to assist in growing SEO. Not only is a general presence needed, but a powerful one at that. Having 5 followers and 2 posts will not do much good in the long run if you are focused on increasing SEO. More followers mean more presence and also increased credibility. Follow other accounts and engage with online users, for this will not only make your business seem more relatable, but will also get the name of your business better spread across the internet. The more tweets, likes, and shares from others the better.
Engaging with users isn’t enough, though. Keeping up with trends and utilizing them in your posts will maintain your business’s relevance and, at the same time, draw you more attention from other users. A good search engine optimization agency will be using both trends and hashtags in posts that they share over social media.
Lastly, social media was created to allow connections. While businesses might not have that same focus of connecting with Tim from geometry class, they are interested in connecting with customers. Take advantage of this aspect of social media by getting them involved in the conversations. Ask your customers and other online users questions, make them feel involved in your product, and also wanted. By using your online voice and attracting others, you will be building yourself a reputation at the same time as your relevance to other search engines will become known. Social media is an excellent way to not only get your business’s name out there, but plays a large role today in the ability to increase SEO. With a search engine optimization agency, the natural incorporation of your business into search results on the internet should come hand in hand.