Snapchat Marketing Improves With New Custom Geofilters

Major Snapchat marketing update! Anyone can now create a customized geofilter on Snapchat for any occasion. Whether it is for a wedding, company event, birthday party, campus event, or for advertisement, Snapchat has you covered.

What is Snapchat?

Snapchat is a social media app that allows you to send pictures to your followers that only last one to 10 seconds and then they disappear forever. Sixty percent of Snapchat users are between the ages of 13 and 34. There are 100 million daily users on Snapchat including many celebrities such as Kylie Jenner and DJ Khaled. Celebrities use Snapchat to keep their fans updated on what they are doing quickly and easily.

What is a Geofilter?

Snapchat introduced a tool a little over a year ago called a geofilter. A geofilter is an overlay on photos. Geofiliters are unique because specific overlays are only available to you when you are in a certain locations. For example, if you are in Beverly Hills, there is a Beverly Hills geotag that you can put on your Snapchat photos but when you leave Beverly Hills, that geotag is no longer available to you.

Snapchat users adore geofilters because they can let their followers know where they are and when. Snapchat started out with sponsored geofilters and community geofilters but are now introducing a social media marketing update of custom geofilters on Snapchat to create another revenue stream.

The initial cost to create a custom geofilter on Snapchat is $5. The $5 covers 20,000 square feet per hour. However, the price will escalate depending on the duration the geofilter is available, size, and area the geofilter covers.

Three Step Process

Creating a custom geofilter on Snapchat is quick and easily done in three steps:

  1. Review snapchat guidelines, design, and upload your artwork on Snapchat
  2. Select an area and pick a time for your geofilter
  3. Buy and submit your geofilter–it will be reviewed within one business day


When dealing with creating an on-demand geofilter, there are a few guidelines:

  • Give yourself a few days for approval in case you have to resubmit
  • You cannot include URLs, handles, or email addresses
  • The filter cannot run for more than 30 days
  • You cannot go over five million square feet

Why is this update exciting?

In the past, Snapchat users had to apply to get a geotag for their community but now anyone can get a geotag! This is a great Snapchat marking tool for their business but it can also be a great marketing tool for you too. Businesses can advertise themselves through the use of these custom on-demand geotags. Millions of people use Snapchat a day so a geotag can reach a very large audience and have an effect on all of its users.

Snapchat has held a huge presence in the social media word and now even more so with this social media marketing update.  At this time last year, no brands would have thought to advertise on Snapchat but after this renovation, Snapchat marketing will become a huge tool for advertisers.


Author: Alyssa Perel

Alyssa is currently pursuing a degree in Media Studies with a minor in Marketing at San Diego State University. Her interest in social media and marketing has grown vastly over the years and she enjoys discovering new things about this field every day. You can connect with Alyssa via Facebook and Instagram @aperel.