Promoting Your Products & Services | Advantages Using Social Media

Advantages of Using Social Media to Promote Your Products & Services

If you’re looking for ways to enhance your Los Angeles Social Media Marketing business plan, we’ve got 5 of them for you. Your Social Media Marketing strategy might benefit from a few of these insights.

We all know Facebook – it’s got 1.55 billion active users and is ideal for promoting your product. You should be using Facebook because it’s perfect for targeting your exact demographic, campaign prices range to suit small and big business, engagement is generally high, it supports the majority of content types and Facebook Insights is pretty easy to use and extremely efficient. Don’t forget though that with 40 million business pages, Facebook is competitive so you’ll need a strategic plan for your Los Angeles social media marketing.

Instagram is another must social site with over 300 million users of which a good percentage are millennial users. Instagram is another platform ideal for promoting your product. It offers unbeatable image filters, has an audience who loves engaging, location services put your business (literally) right on the map, and it actually has hashtags that work so your product is properly tagged. Remember though, Instagram is great for building brand awareness but has limited link capability so keep your KPIs realistic.

That takes us to Pinterest, a social site that was born to sell products. With over 70 million users, Pinterest offers clickable photos which can be repined by other users so your URLs can and will spread. It also is easy to use with a button that makes sharing images a piece of cake. Keep in mind, Pinterest users are mostly women so your Los Angeles Social Media Marketing strategy needs to adapt.

Who doesn’t know Twitter – an ideal social site for business services. Twitter sees over 100 million logins a day, that is ideal considering tweets are all real time and visibility is not limited by an algorithm – so what users see is what they get in that very moment. Demographics are plenty to choose from and sophisticated hashtags are easy to use. URLs and photo tweets are supported, making Twitter one of the must social sites. Remember though that you are limited to 140 characters which means editorial lines are easy to lose, and ranting is easy to start – a solid Los Angeles social media marketing plan will fix that up easily.

Last but not least is LinkedIn. Catering more to B2B services, LinkedIn with over 400 million users is ideal for business service promotion. LinkedIn offers global access to small and larger companies, helps you keep up with market trends, is SEO friendly for your business services helping you rank in Google, and is an ideal platform to showcase your work and team. Remember engagement is limited on a site like LinkedIn so you may need a bit of help finding the right tactic to approach your target.
Get planning!